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Today, Performance Marketing has moved from a specialty service to the strategic center for brands. Performics connects marketing investment to consumer intent, redefining performance by using data, consumer intent signals, technology, media and content in novel ways. Built by DoubleClick. Bought by Google.
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Kettenbrückengasse 16 Vienna Vienna Austria 1040
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What is the primary focus of Performics?
Performics is a global performance marketing agency that specializes in helping brands connect with consumers through data-driven strategies. The agency focuses on driving business growth by integrating search, social, display, and affiliate marketing to deliver measurable results across the entire customer journey.
What core services does the agency provide?
The agency offers a comprehensive suite of services including search engine marketing, social media advertising, affiliate marketing, and display media. Additionally, the team provides expertise in data science, content strategy, and commerce media to help brands optimize their digital presence and improve conversion rates.
Does the agency work with global brands?
Yes, the agency operates on a global scale, serving large-scale enterprise clients across various international markets. With a presence in over 30 countries, the firm is equipped to manage complex, multi-market campaigns for major global organizations.
What is the approach to performance marketing?
The approach centers on intent-based marketing, which involves analyzing consumer behavior to deliver relevant messages at the right time. By leveraging proprietary data and advanced technology, the agency ensures that marketing investments are aligned with specific business outcomes and high-value customer interactions.
How does the agency utilize data in its campaigns?
Data is at the heart of every strategy. The agency uses advanced analytics and proprietary technology to track performance, identify audience insights, and optimize media spend in real-time. This data-driven methodology allows for precise targeting and continuous improvement of campaign effectiveness.
Is the agency part of a larger network?
Yes, the agency is part of Publicis Groupe, a global leader in marketing, communication, and digital transformation. This affiliation provides access to extensive resources, global talent, and integrated technology platforms that enhance the service offerings provided to clients.
What industries does the agency serve?
The agency works across a diverse range of sectors, including retail, travel, finance, automotive, and consumer packaged goods. The breadth of experience allows the team to tailor performance strategies to the unique challenges and regulatory environments of different industries.
How does the agency handle commerce media?
Commerce media services focus on driving sales and visibility on retail platforms. The agency helps brands navigate the complexities of retail media networks, optimizing product listings, managing sponsored search, and utilizing retail data to increase market share and profitability.
Can the agency help with search engine optimization?
Yes, search engine optimization is a foundational service. The agency provides technical SEO, content strategy, and authority-building tactics to improve organic search rankings, increase site traffic, and ensure that brands remain visible to consumers actively searching for their products or services.
What is the role of technology in the agency's operations?
Technology serves as the backbone for media buying and performance tracking. By utilizing sophisticated platforms and proprietary tools, the agency automates bidding, manages cross-channel data, and provides transparent reporting, ensuring that marketing budgets are allocated efficiently for maximum return on investment.
How can a business get in touch with the agency?
Interested parties can connect with the agency through the contact form available on the official website. The site provides options to reach out to specific regional offices or general inquiries, allowing potential clients to start a conversation about their specific marketing needs.
Does the agency offer affiliate marketing services?
Yes, affiliate marketing is a key component of the service portfolio. The agency manages affiliate programs to drive incremental revenue, focusing on building strong partnerships with publishers and influencers that align with the brand's goals and target audience.
How does the agency measure campaign success?
Success is measured through clear, business-centric KPIs such as return on ad spend, conversion rates, customer acquisition costs, and overall revenue growth. The agency prioritizes transparency and provides clients with detailed insights into how marketing activities contribute to the bottom line.
Is the agency experienced in social media advertising?
The agency manages large-scale social media advertising campaigns across major platforms. The team focuses on creative strategy, audience segmentation, and performance optimization to ensure that social media efforts drive meaningful engagement and measurable business results.
What is the agency's philosophy on customer experience?
The agency believes that marketing should be helpful and relevant to the consumer. By focusing on intent and the customer journey, the team creates digital experiences that solve problems and provide value, which in turn fosters brand loyalty and drives long-term growth.
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