Country
State
Cities
Elevate your marketing
2018
NA
2 - 9
United Kingdom
At Polything, we help companies use the power of storytelling to elevate their marketing and grow their business. Our collaborative and strategic approach to marketing can be applied to any direct-to-consumer business, and we work with clients all over the UK and further afield. Our team is experienced and passionate about helping businesses achieve their goals, and we’re always on the lookout for new and innovative ways to market products and services. If you’re interested in learning more about how we can transform your business, get in touch today.
At Polything, we help companies use the power of storytelling to elevate their marketing and grow their business. Our collaborative and strategic approach to marketing can be applied to any direct-to-consumer business, and we work with clients all over the UK and further afield.
We also offer mentoring and coaching services to a wide range of ambitious companies that want to enable their senior management and teams to do their best thinking and grow quickly.
Our team is experienced and passionate about helping businesses achieve their goals, and we’re always on the lookout for new and innovative ways to market products and services. If you’re interested in learning more about how we can transform your business, get in touch today.
Explore Polything Marketing Consultancy office locations and service areas.
97 Tilehurst Road Wandsworth London United Kingdom SW18 3EX
07887997057
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Explore Polything Marketing Consultancy's portfolio and selected projects.
Background Despite the day’s potential for high sales volume, past efforts had not achieved the desired impact in terms of return on ad spend (ROAS) and overall engagement. The campaigns lacked the strategic differentiation and innovation needed to stand out in the highly competitive Black Friday environment. In response to these challenges, Blackriver Ramps engaged Polything with a specific goal: to reinvigorate their Black Friday strategy and improve performance metrics. This case study outlines our approach to restructuring their campaign, focusing on targeted strategies, audience engagement, and dynamic advertising solutions. It highlights the process from initial analysis and strategy development through to implementation and results evaluation. Our collaboration aimed to not only enhance Blackriver Ramps’ Black Friday campaign results but also to set a new standard for their future digital marketing efforts. Here’s a comprehensive overview of the steps taken and the outcomes achieved, reflecting Polything’s commitment to delivering measurable success through tailored marketing strategies. The Challenge Past Performance: Previous Black Friday campaigns by Blackriver Ramps resulted in modest ROAS, failing to capitalize on the significant sales potential of the event. Engagement Issues: The campaigns struggled to effectively engage their core demographic of 13-27-year-old skateboarding enthusiasts, leading to low conversion rates. Market Differentiation: Amidst the saturated market of Black Friday deals, Blackriver Ramps’ offers were not sufficiently differentiated, blending into the vast array of promotions. Strategic Solution Prospecting – Identified and targeted potential new customers with interests aligned with skateboarding and fingerboarding culture. Re-engagement – Reconnected with past visitors to reignite their interest using personalised messages. Retargeting and Retention – Focused on individuals who had shown interest but did not purchase and rewarded loyal customers with exclusive deals. Organic and Paid Synergies – Increased organic activity weeks before Black Friday to build anticipation. Utilised paid ads to amplify reach and engagement, ensuring a cohesive message across all platforms. Dynamic Ad Utilisation – Implemented catalogue ads and dynamically generated ad formats, tailored based on the user’s past interactions, ensuring relevance and personalization. Content Strategy – Diversified creative assets including videos, images, and time-specific messaging to keep the campaign fresh and engaging. Real-time Optimisation: Leveraged AI for on-the-fly adjustments based on live data to maximise campaign efficiency. Conclusion This case study exemplifies Polything’s strategic acumen and execution excellence in digital marketing. The Blackriver Ramps Black Friday campaign showcases our ability to transform challenges into measurable success. For businesses looking to elevate their marketing outcomes, Polything offers bespoke strategies rooted in deep market insights and innovative practices. Interested in elevating your marketing strategy? Visit our Services page to learn how we can drive your business towards its goals, or contact us directly for a tailored consultation. Let’s replicate this success story together. Read More
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2 weeks
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What core services does Polything provide?
Polything specializes in digital marketing and growth consultancy. The primary focus is on helping businesses scale through strategic marketing initiatives, data-driven insights, and performance-based campaigns tailored to specific business goals.
How does the consultancy approach client growth?
The approach centers on a blend of creative strategy and analytical rigor. By focusing on measurable outcomes, the team identifies growth opportunities, optimizes marketing funnels, and implements sustainable strategies that drive long-term business value.
Does the company work with specific industries?
The consultancy serves a diverse range of sectors, focusing on businesses that require scalable digital marketing solutions. The expertise is adaptable, allowing for effective strategy implementation across various competitive markets.
Where is the company based?
Polything is a UK-based consultancy operating out of London, providing strategic marketing support to clients both locally and internationally.
What makes this consultancy different from other marketing agencies?
The distinction lies in a highly personalized, consultancy-first model. Rather than offering one-size-fits-all packages, the team prioritizes deep integration with client objectives, ensuring that every marketing effort is directly tied to business growth and ROI.
How can potential clients get in touch for a consultation?
Interested parties can reach out through the official website by filling out the contact form. This initial step allows the team to understand specific business needs before scheduling a formal discovery session.
Does the consultancy assist with digital transformation?
Yes, the services include guiding businesses through digital transformation. This involves modernizing marketing stacks, improving digital presence, and ensuring that internal processes align with modern consumer expectations.
Is the consultancy suitable for startups?
Startups are a key focus area. The consultancy provides the necessary framework for early-stage companies to establish a strong market presence, optimize their customer acquisition costs, and build a scalable foundation for future growth.
Does the team provide ongoing marketing support?
Yes, the consultancy offers long-term partnerships. This ensures that marketing strategies are continuously refined based on performance data, market shifts, and evolving business requirements.
What is the typical process for starting a project?
The process begins with a comprehensive audit and discovery phase. This allows the team to analyze current performance, identify gaps, and develop a bespoke strategy that addresses the unique challenges of the client.
Does the consultancy focus on data-driven marketing?
Data is at the heart of every decision. By utilizing advanced analytics and tracking, the team ensures that marketing budgets are allocated efficiently and that every campaign is optimized for maximum impact.
Can the consultancy help with brand positioning?
Brand positioning is a critical component of the service offering. The team helps businesses define their unique value proposition and communicate it effectively to their target audience to gain a competitive edge.
Are the marketing strategies customized for each client?
Every strategy is bespoke. The consultancy avoids generic templates, preferring to build custom roadmaps that align with the specific industry, budget, and growth stage of each individual client.
Does the consultancy work with established enterprises?
The team has the capability to support larger organizations by refining their marketing operations, improving conversion rates, and scaling existing successful campaigns to reach new market segments.
What is the primary goal of the consultancy's marketing efforts?
The primary goal is to drive sustainable, profitable growth. By focusing on high-intent audiences and optimizing the entire customer journey, the consultancy helps businesses achieve measurable improvements in their bottom line.
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