Country
Software Playground
2015
$50 - $99/hr
10 - 49
Israel
Purple is a software development company that originated as a small team of PHP developers and has since grown into a leading firm in Israel. The company now employs a team of over 40 professionals who help a diverse range of enterprises in Europe, Israel, and the USA by developing effective digital solutions using innovative technologies.
The team at Purple is comprised of passionate and ambitious individuals who hold CS degrees from top universities and have at least four years of industry experience. This combination of education and experience enables the team to hit the ground running and deliver solutions that meet clients' needs in a timely and high-quality manner.
Explore PURPLE office locations and service areas.
Amal 58, Petakh Tiqwa, Hamerkaz, Israel, 4951358
0â€776021811
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(<$100000)
30%
($100001 - $500000)
60%
(>$500000)
10%
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What core services does Purple provide?
Purple specializes in digital product development, focusing on strategy, design, and engineering. The company builds custom software solutions, mobile applications, and web platforms tailored to meet specific business requirements and user needs.
Which industries does Purple serve?
The company works across a diverse range of sectors, including fintech, healthcare, retail, logistics, and media. By applying cross-industry expertise, the team creates digital solutions that address unique challenges within these specific markets.
Where is the company located?
Purple operates with a global presence, maintaining offices in key locations including London, UK, and various hubs across Europe and North America to support international clients.
What technologies does the team specialize in?
The engineering team is proficient in a wide array of modern technologies, including React, Node.js, Python, Swift, and Kotlin. This technical versatility allows for the development of scalable, high-performance web and mobile applications.
Does Purple work with both startups and large enterprises?
Yes, the company supports a broad spectrum of clients ranging from early-stage startups looking to build a minimum viable product to large-scale enterprises requiring complex digital transformation and system integration.
How does the development process work?
The process follows an agile methodology, starting with discovery and strategy, moving into iterative design and development phases, and concluding with rigorous testing and deployment to ensure the final product aligns with business goals.
Can clients hire dedicated developers from Purple?
Yes, the company offers flexible engagement models, including the provision of dedicated development teams that integrate directly with a client's existing internal staff to scale capacity and accelerate project timelines.
Does the company provide ongoing maintenance and support?
Yes, post-launch support is a key part of the service offering. The team provides continuous maintenance, performance monitoring, and feature updates to ensure that digital products remain secure, stable, and competitive over time.
How can potential clients get in touch to discuss a project?
Interested parties can initiate a conversation by filling out the contact form on the official website, which prompts a consultation to discuss project requirements, scope, and potential collaboration opportunities.
What makes Purple different from other software agencies?
The company differentiates itself through a design-led approach that prioritizes user experience alongside technical excellence. By focusing on deep product strategy, the team ensures that every software solution delivers measurable business value.
Does the company have experience with mobile app development?
Mobile development is a core competency. The team has extensive experience building both native iOS and Android applications, as well as cross-platform solutions that provide a seamless experience across different devices.
Are there case studies available to review?
The website features a portfolio section that highlights various case studies. These examples detail the challenges faced by clients, the specific solutions implemented, and the resulting impact on the client's business performance.
How does the company ensure high-quality code?
Quality assurance is embedded throughout the development lifecycle. This includes automated testing, code reviews, and continuous integration practices to maintain high standards of reliability and security in every project delivered.
What is the typical engagement model for new projects?
Engagement models are tailored to client needs, ranging from fixed-price projects for well-defined scopes to time-and-materials arrangements for more flexible, long-term product development initiatives.
Does the company assist with product strategy and design?
Beyond engineering, the company provides end-to-end product strategy and UX/UI design services. This ensures that the final software is not only functional but also intuitive and aligned with the target audience's expectations.
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