Pwf Studio

FeRFA

About: FeRFA, the Resin Flooring Association, is the leading voice of the resin flooring industry in the UK.Representing contractors, manufacturers, and suppliers, FeRFA is synonymous with innovation, quality, and industry standards. Their mission is to set benchmarks for excellence while creating growth and collaboration within the sector. What We’ve Done: PWF Studio partnered with FeRFA to create a bold rebrand and an innovative website.Our goal To modernise their identity, boost industry engagement, and provide a platform that serves the needs of their members and the broader industry.From a sleek new logo to dynamic online features, we’ve reimagined FeRFA for a fast-paced, tech-forward future. Right Angles, Right Choice: At the heart of FeRFA’s transformation was a bold reimagination of their logo. The new design is built from three clean, right-angle lines that subtly form an abstract “F.” But the significance of these angles runs deeper—they represent precision, a core value in resin flooring where exact measurements and flawless finishes are paramount. The design also symbolises the strong foundation FeRFA provides to its members, echoing stability, professionalism, and innovation. This new identity set the stage for an ambitious rebrand that resonated across every medium. For events like FeRFA’s annual awards ceremonies, the brand came to life with vibrant visuals, presentations, and tactile branding elements. Digital platforms like the website carried the sleek, modern identity consistently, while marketing materials used the new design language to elevate communication. Even the smallest details, like branded merchandise, reflected the refreshed personality, embedding the new brand into the daily workflow of professionals across the industry. Splashes of Identity: The new FeRFA emblem does more than just represent the brand—it tells a story. Displayed over striking resin textures, it mirrors the intricate artistry and colourful possibilities of resin flooring itself. This approach made the brand instantly relatable to its audience while capturing the creative potential of resin as a material. We ensured the logo wasn’t just versatile – it was impactful. The standalone emblem can live independently as a recognisable mark, creating flexibility in its use across social media, marketing campaigns, and branded products. To further extend its reach, we introduced a dynamic animated version of the logo. The movement of the animation suggests energy and growth, making it perfect for digital-first applications such as video content and interactive website banners. With this, FeRFA doesn’t just look modern – it feels alive.