Rmg

From seed to shelf, cbdMD is a company that prides itself on quality and innovation. They partnered with RMG when they realized the technology driving their website was falling behind the technology driving their production and manufacturing. After identifying the causes of their server instability, RMG helped cbdMD overhaul their entire infrastructure and modernize their code development and deployment processes. The result for cbdMD is a smoother, more secure, and more reliable online experience that delights more customers. cbdMD has made a name for itself in the hemp-based cannabidiol market by combining the highest quality CBD with state-of-the-art production techniques. They proudly source their hemp and manufacture their CBD in the USA, minimizing the impacts of storage and domestic transportation of their hemp-based products. From farm to bottle, cbdMD uses advanced technology to closely monitor and test their batches at every step of the production process, ensuring their brand name is always tied to quality. cbdMD partnered with RMG when they realized their online brand experience wasn't reflecting that commitment to quality. The increasing demand for their product was causing instability in their infrastructure and their development and deployment processes prevented them from addressing these issues in a timely manner, affecting their bottom line. On the frontend, they wanted to transform their site from a single store to a multi-store experience and add features to help their customers more conveniently find and order the right products for them. RMG migrated cbdMD to an infrastructure-as-code model where servers can be rebuilt and redeployed at any time with minimal effort. RMG leveraged an open source, state-of-the-art tool called Conductor to remove human error from the deployment process, lowering downtime and improving the frontend experience. By leveraging our partnership with Cloudflare, RMG also beefed up cbdMD's infrastructure security by helping them manage their SSL certificates, maintain robust firewalls, and increase protections against bots and DDOS attacks. RMG standardized and automated cbdMD's agile workflow, code organization, testing plans, and change management processes to improve the cadence and reliability of code deployments while reducing the amount of manual work involved. RMG redesigned and customized pages to be useful across their other brands, helping cbdMD transition from a single online store to a multi-brand experience. RMG developed quick-find and quick-order features to minimize friction and shorten the average length of their customer journeys, resulting in more conversions and happy customers. A custom payment gateway, Green Money, was also built to bring disparate payment methods together into a cohesive checkout experience. RMG's partnership with cbdMD is about more than modernizing infrastructure and implementing features across their multiple brands. Through automation, documentation, video guides, and training, RMG helped cbdMD learn to manage critical parts of their own infrastructure, allowing them to internally troubleshoot issues as they arise and allocate more dollars to innovating. As a result, cbdMD can keep raising the bar of their brand experience, translating into more new and returning customers. Read More

Inspired by urban mobility and simple, functional design, Rickshaw Bagworks was founded in 2007 by its CEO and creative director, Mark Dwight. The San Francisco-based company creates customizable messenger bags, backpacks, briefcases, and more, recently adding facemasks to their growing list of offerings. They've continued to grow their business by designing many of their own fabrics which are proudly made in the USA with sustainability and long-lasting performance in mind. Rickshaw Bags partnered with RMG to expand the reach of their custom bag configurations, collection of unique fabrics, and knowledgeable staff beyond their physical storefront. At the core of Rickshaw's brand experience is the ability to customize a bag's flap, body, inner lining, bindings, buckles, labels, and straps, each of which comes in multiple colors and fabrics. Because of their extraordinary selection, Rickshaw staff's knowledgeable designers to help customers build the best bags based on their needs. In addition, Rickshaw designs and manufactures many custom fabrics, which greatly expands the audiences and applications their products cater to. As their selection of bags and options continued to grow, Rickshaw partnered with RMG to streamline their online brand experience make it feel like it does in-store. To bring this level of customization online, RMG first re-platformed Rickshaw from Magento 1 to Magento 2. During the data migration, RMG made updates to the infrastructure responsible for storing product and customer data, increasing security, and functional reliability. These backend updates also allow Rickshaw to rapidly iterate on designs and store their new creations as product/option variations, greatly reducing the time-to-market for new offerings. This feature immediately gave Rickshaw Bags a huge return on their investment by allowing them to remain open as an essential business and produce facemasks during the COVID-19 pandemic, increasing their pageviews and conversation rate by over 400% and their revenue by almost 500%. On the frontend, RMG built a specialized product customizer that allowed for multiple interacting filters, such as part color and fabric. This customizer also allows customers to make unique, personalized color variations that can be applied across all of Rickshaw's products. In addition, RMG redesigned Rickshaw's entire customer journey to be mobile-first, allowing customers to navigate the customization process with ease regardless of the device they use. As part of this redesign, RMG restyled most of the imagery across the site, even adding support for moving GIF images. We also streamlined Rickshaw's product, catalog, cart, and checkout pages to minimize friction and provide better responsiveness. After transforming Rickshaw's core digital experience, the same treatment was applied to the rest of the business by adding new shipping methods and options, upgrading their invoice processing, and revamping their blog. Together, these changes help Rickshaw scale their business as their options continue to expand and attract new audiences through their strong content-to-commerce funnel. By working with RMG, Rickshaw Bagworks was able to bring their renowned in-store experience online and expand their reach well beyond their San Francisco storefront. Read More

Since 2004, Charming Charlie has been recognized for leading a retail revolution through an award-winning in-store experience consisting of carefully curated collections that are arranged by color. Realizing that presenting products by color provides an intuitive and fun way of shopping for clothing, handbags, jewelry, and accessories, Charming Charlie partnered with RMG to bring that same award-winning experience online, extending their reach far past their physical stores. By creating innovative site-wide filters for color families, seamlessly integrating their in-store and online rewards and loyalty programs, and syncing their physical inventory systems to their online points-of-sale, RMG helped Charming Charlie delight their online customers with the same experience their in-store customers love. Charming Charlie is a one-of-a-kind source of style that's been inspiring women to live more colorfully by offering a wide variety of apparel and fashion accessories in an even wider array of colors, making that perfect look fun and easy to find. As their catalog continues to grow and they introduced more moving parts to their brand - a loyalty program, reward points, and gift cards - they partnered with RMG to ensure their online experience satisfies their customers in the same ways they do in-store. To Charming Charlie, this meant allowing online customers to shop by color, redeem gift cards and rewards they may have earned in-store, and keep track of inventory regardless of the point of sale. To RMG, this meant standing them up on technology that scales well, integrates with their existing physical infrastructure, and streamlines their current workflows. RMG started by migrating Charming Charlie from Magento 1 to Magento 2. During the data migration, RMG made updates to the ways in which simple and configurable product data was stored, moving to an all-configurable structure. These updates allow for complex cross-family product association and attribute matching - for example, associating products from multiple families when a user filters the whole experience by color or automatically recommending other products available in the same color(s) the user has in their cart. They also allow Charming Charlie's product teams to perform bulk operations (e.g. add or update many products at once), greatly streamlining catalog administration. By default, Magento doesn't know anything about in-store programs such as gift cards, reward points, promotions, or credits. RMG integrated Charming Charlie's existing in-store programs and CRM with their online experience, allowing customer accounts to span every transaction, regardless of whether it originated in-store or online. RMG took the same approach for Charming Charlie's ordering, payment, logistics, and fulfillment solutions by integrating their existing inventory management, customer service, point-of-sale, and shipment solutions with their online store. Implementing and refining these integrations resulted in an immediate drop in out-of-stock listings and shipping issues. Another area that RMG greatly streamlined is content publications and product content management. RMG helped Charming Charlie move away from managing content in spreadsheets by implementing custom pre-approved content templates in Magento 2. Doing so provides a centralized workflow in a single system that every team can see in real-time and work on in parallel, greatly reducing time-to-publication and eliminating duplication of efforts. This means that everything from blog posts to product pages could be managed with much fewer resources and much less risk, allowing Charming Charlie to focus more on growing their brand and delighting customers in-store and online. Read More

No Compromise Gaming is known for its innovative rent-to-own program for the latest and most powerful gaming computers, laptops, and accessories. Their flexible payment options and custom credit approval processes are designed to make traditionally expensive machines affordable in an ever-shifting economy. Throughout their customer journey, NCG emphasizes transparent pricing as well as easy to understand product descriptions and configuration options, empowering gamers to get exactly what they want for a price that fits their needs. As NCG expanded their inventory and configuration options, they realized they needed a more robust ecommerce platform to manage the increasing complexity of their shopping experience. RMG replatformed NCG to Magento 2 and migrated them onto an Amazon Web Services backend. During the move, RMG optimized the way product information was stored and accessed, increasing security and reliability. On the frontend, RMG leveraged these optimizations by building an intuitive product customizer that accounts for the many component bundles, compatibility rules, and allowable combinations associated with configuring a computer. RMG streamlined the start of No Compromise Gaming's user journey by combining credit applications and lease-approvals with the account creation process. Likewise, the end of the journey features a custom modal shopping cart with the ability to change configurations, purchase add-ons, and read product information without ever leaving the cart itself. This unique end-to-end workflow helps gamers build exactly the computers they want and apply for the right credit and leasing options with minimal friction. In addition, RMG's creative team refreshed imagery, styling, and layouts throughout the entire experience, allowing for smoother navigation, faster content delivery, and better responsiveness. After 4 months, No Compromise Gaming launched their newly upgraded ecommerce experience. The focus then turned to site speed improvements and search engine optimization. NCG continues to leverage RMG's SEO specialists for keyword research, competitive rank tracking, content ideation, and link building while the development team focuses on tag management, updating metadata, and optimizing site speed. The combination of these efforts has resulted in more conversions, higher customer satisfaction, and lower bounce rates. Read More

BlackOvis.com is an established online catalog that focuses on high-performance bow hunting gear, archery supplies, camping, and outdoor apparel. Throughout their customer journey, BlackOvis.com features educational content, customer reviews, and a wide range of configuration options, helping new and experienced bow hunters optimize their purchases. Armed with wicked fast free shipping, unmatched customer service, product expertise, and an unrivaled selection of archery supplies, BlackOvis.com empowers hunters and outdoorspeople to get exactly the right gear for every adventure. As BlackOvis.com continued to increase their offerings and attract more and more customers, they realized they needed a better way to manage their growing library of products and educational content. RMG replatformed BlackOvis.com to Magento 2, integrated them with SkuVault, and migrated them onto an Amazon Web Services backend, increasing security and reliability. During the move, RMG simplified the way their website managed images and rendered content, decreasing load times across all browsers and devices. RMG also redesigned and streamlined their customer journey. Our creative team focused on updating the graphic design while developers built a custom category landing page that organized the shopping experience by dividing the catalog into shoppable subcategories. Customers can learn about and shop within product subcategories with ease or find any product on the site quickly via a custom version of Nextopia search. Customers add products to their cart with confidence after reading reviews and customer feedback, powered by Yotpo. The checkout process was also streamlined by custom building a single form with the order summary following the user as they scroll. Together, these updates drastically reduce the number of clicks to fill a cart, resulting in lower abandonment and friction throughout the shopping experience. One of BlackOvis.com's biggest differentiators is their extensive support for archers and bow hunters. In the past, if someone wanted a set of custom arrows, they had to invest in the equipment to customize arrows themselves or go to a high-end bow shop. RMG designed and developed an arrow customizer that allows BlackOvis.com's customers to choose arrow vanes, nocks, and wraps from the best archery brands. As the customer chooses options, the customizer overlays the right images and puts together the right specifications. When the customer locks in their order, the customizer generates a final image. Read More

H-E-B is one of America's largest private companies, with over 340 stores and 100,000 employees in Texas and Mexico. In addition to retail stores, H-E-B operates several domestic manufacturing facilities, producing many of their own brand products. H-E-B's growth over their 115-year history is closely tied to their progressive vision for grocery and their innovations in how they connect customers to their products. Today, they operate over 65 stores in Mexico, bringing their commitment to quality and customer service to international markets. H-E-B partnered with RMG to modernize their brand experience and systemize the management of delivery and subscription options across their stores. RMG helped H-E-B Mexico move from Magento 1 to Magento 2 and Amazon Web Services when their backend systems demanded more in-house management. Using our own management state-of-the-art open source tool, Conductor, RMG improved H-E-B's code deployment process, minimizing the downtime associate with launching new and innovative features. RMG helped H-E-B Mexico launch many such features, including a custom delivery method manager, subscription manager, promotion manager, quantity calculator, a multi-currency international payment gateway and shipping calculator. Because many grocery products have multiple cost models (price per unit, price per pack, price per weight, etc.), RMG custom-built a robust quantity calculator that helped manage inventory and orders, regardless of the options selected by online shoppers. That calculator was also helpful in Building Combo Loco, H-E-B's custom promotion portal that allows customers to see every type of promotional discount all in one place. Instead of only seeing it applied after the right items are added to their cart. The same type of systematic management was tied into their subscriptions because each store has its own reservation rules based on stocked inventory and time of day. H-E-B is known for its innovations and nowhere is that more apparent than in their diverse delivery methods. From lockers with keycodes to motorcycle delivery, H-E-B provides a variety of options for every locale, all of which need to be available to their online shoppers. To facilitate this, RMG built a complex delivery manager that allowed H-E-B to set shipping options based on the individual store, time of day, day of the week, and other custom parameters. Our partnership with H-E-B extends past re-platforming their online brand experience and delivering innovative features. RMG standardized their development process and helped H-E-B Mexico learn to manage, test, and deploy their own code. As a result, H-E-B can keep bringing their 115-year-old culture of innovation to their online experience, resulting in continual growth and delighted customers. Read More

As one of the largest telecommunications companies on Earth, Verizon needs no introduction. One product line developed by the company that you might not be familiar with is Hum, Verizon's mobile-connected OBD2 reader that relays car diagnostics and information ot an app, as well as emergency services when needed. Hum provides users with on-demand access to a hotline of mechanics, roadside assistance, vehicle locations, speed, and boundary alerts, driving history, and a wide variety of other features. Customers can purchase an additional Bluetooth speaker for better hands-free calling that also acts as a Wi-Fi hotspot, keeping drivers connected while they're on the go. Verizon partnered with RMG to guide their technical vision, coordinate and optimize data flows across many APIs and project teams, and streamline the product checkout frontend experience. When collaborating with many teams - each with their own conventions, processes, tools, and test environments - it can be easy to get bogged down. RMG helped Verizon's teams adopt best practices for code archiving, tagging, revision control, deployment, and testing, which greatly reduced deployment times and increased overall code reliability. By implementing strong version control and adopting RMG's release workflow and development tools, Verizon's management could better associate releases to their feature roadmap and long-term plans for Hum. As RMG's relationship with Verizon grew, we were asked to manage the coordination between Verizon's teams and tools. RMG standardized processes, data architectures, APIs, and integration tests across the project while remaining compliant with Verizon's rigorous data policies and security standards. By moving Verizon's teams to Apiary, a suite of tools focused on API design, testing, documentation, and iteration, RMG greatly increased testing efficiency and release cadence of multi-teams deployments. These changes greatly improved pace, scope, and results of Verizon's joint interoperability testing (JIT) and systems interoperability testing (SIT) across cars. In addition to standardizing their development tools, processes, and tests, RMG lead the effort to integrate Verizon's custom data architecture with Hum's checkout experience using Magento. RMG's frontend designs and integrations greatly streamlined the checkout process for the customer while keeping track of the links between specific Hum devices and Verizon's customer accounts. The end result was a smooth and streamlined checkout experience that connected Verizon's customers with the solutions they need to hit the road with confidence. Read More