About Rootstrap, Inc.

At Rootstrap, we help enterprises scale people, processes, and products through outcome-driven development.

We choose projects upon which we can make an impact and measure our own success by the success of our clients. Companies like Disney, Salesforce, Google, Spotify and MasterClass have trusted us to build innovative solutions to their most challenging business problems.

Rootstrap is powered by the desire to do what is best for our clients. We don’t simply take orders. We challenge assumptions and speak up when we believe that a client may be making a mistake. Good business practices and purpose-built teams ensure optimal outcomes for our clients. Our continuous devotion to developing internal knowledge and collaborative processes allows us to solve problems that other people can't.

Rootstrap’s work is fueled by a deep understanding of a software project’s real world business context. We are committed to delivering solutions designed to achieve desired user, client, and market outcomes. Fully dedicated teams, working side-by-side throughout the process, support this work. 

Locations

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Headquarter
  • Location

    8913 1/2 Sunset Boulevard Los Angeles California United States 90069

  • Location

    (310) 907-9210

Focus Area

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Rootstrap, Inc.'s Technical Expertise

iOS - iPhone 50%
Android 50%

Focus Client

  • Small Business (<$100000) 50%
  • Medium Business ($100001 - $500000) 35%
  • Large Business (>$500000) 15%

Rootstrap, Inc.'s Industry Expertise

  • Automotive 20%
  • Business Services 20%
  • Financial & Payments 20%
  • Healthcare & Medical 20%
  • Information Technology 20%

Portfolio

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Loftey

They wanted to dominate real estate. We disrupted brick and mortar with modern tech. The real estate industry is one of the oldest verticals in the world and was primed for disruption. That’s an opportunity that Rootstrap and Loftety recognized when we partnered to build a cutting-edge apartment discovery platform. We took the concept and validation of the Loftey MVP and turned it into a complete end-to-end product that allows users to find, filter, and discover apartments and real estate opportunities through a web app built to grow with the company’s targets and timeframes. We turned a million-dollar idea into a million-dollar reality. Our work on Loftey set the company up for long-term success with the platform achieving $2Million+ in annual revenue and becoming a growth platform with a steadily increasing valuation and customer base who continue to embrace the user-friendly approach to real estate sales and discovery. Read More

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Industry

Automotive

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Budget

$500000+ USD

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Timeline

100 weeks

Loftey

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