Scopic Studios

The Challenge  Medical imaging reports are often written in technical language intended for healthcare professionals, making them difficult for patients to understand. Imagine having a radiologist explain your MRI or CT scan results in simple terms—this is exactly what Mediphany set out to achieve with its innovative cross-platform application.  While the software itself offered a groundbreaking solution, Mediphany faced the challenge of raising awareness, driving traffic to its website, and growing its user base. To overcome these obstacles, the creators partnered with Scopic to develop a HIPAA-compliant marketing strategy and create a promotional website that showcased Mediphany’s unique capabilities.  The Vision  Mediphany, short for "Medical Epiphany," empowers patients by helping them understand their MRI and CT scans with the guidance of radiology experts. The creators needed a marketing team capable of amplifying the platform’s visibility and building a loyal user base. By partnering with Scopic, they sought to promote their application effectively and establish a strong digital presence within the healthcare industry.  The Solution  Scopic worked closely with Mediphany to develop a comprehensive marketing strategy designed to boost awareness and engagement.  The first step was creating informative and visually engaging tutorial videos that highlighted the app’s features. These videos were shared on a YouTube channel managed by Scopic, effectively demonstrating how the platform worked and attracting attention from potential users.  To complement the video strategy, Scopic launched targeted social media advertising campaigns aimed at increasing brand recognition and driving traffic to the platform. Through a focused traffic campaign, Mediphany reached up to 62,000 individuals in its target audience. Google Ads were also implemented, delivering an impressive 2.10% click-through rate while maintaining a cost-per-click of just $0.80.  Our team also optimized Mediphany’s website for SEO, ensuring it ranked higher in search engine results. Meanwhile, the design team revamped the website layout based on user behavior data, enhancing usability and improving conversions. Over six months, these efforts produced substantial results: website clicks increased from 570 to 2,520, and impressions rose from 40,000 to nearly 150,000.  With these combined strategies, Scopic helped Mediphany expand its reach, engage its target audience, and establish itself as a trusted solution for patient-focused medical imaging insights.  Services:  Digital Ads  SEO   WordPress Development  Read More

The Challenge  The recreational marijuana industry is experiencing rapid growth, attracting numerous new businesses. However, standing out in this competitive and heavily regulated market can be a significant challenge.  Adding to the difficulty, major social media platforms and Google have strict policies restricting advertising and marketing for recreational marijuana businesses. This leaves many companies relying primarily on word-of-mouth referrals, limiting their ability to reach a broader audience.  The Vision  In this landscape, businesses must think outside the box and invest in strengthening their online presence. HomeGrown Nursery aimed to establish itself as a trusted authority in the industry by creating a website that offered valuable, reliable information to potential clients. The founder envisioned a site that not only showcased the company’s expertise but also attracted more prospects through strategic SEO practices.  After recognizing Scopic’s extensive marketing expertise, the founder entrusted our team to craft a strategy that would elevate the company’s online visibility and position it as a leader in the market.  The Solution  To realize HomeGrown Nursery’s vision, Scopic delivered a comprehensive solution. We began by conducting keyword mapping, refining the website’s URL structure, and providing tailored content recommendations. Our design team gave the site a modern, professional look while ensuring it was fully responsive across all devices and browsers.  Our SEO and development teams further optimized the site, significantly improving its mobile loading speed from 8 seconds to just 3 seconds. By conducting in-depth competitor and keyword research, we identified high-impact keywords to integrate into the site, leading to a significant boost in organic traffic.  Within a few months, HomeGrown Nursery’s website transformed from being nearly invisible to ranking in the top 10 for 42 keywords and in the top 3 for 15 keywords.  Our SEO efforts also included consistent content creation and a robust backlinking strategy. Publishing one blog per week, optimized for popular keywords and topics, resulted in a 100% monthly increase in organic traffic to the website.  Through these combined efforts, HomeGrown Nursery strengthened its online presence, driving greater visibility and engagement in a competitive industry.  Services:  Copywriting  SEO  WordPress Development  Read More

The Challenge  Maintaining a balanced and healthy diet can be a daily struggle, especially for those with specific dietary needs or nutritional goals. Even cooking at home doesn’t guarantee a clear understanding of what we’re consuming. Factors like age, gender, lifestyle, and daily routines all play a role in determining the nutrients we need, making it nearly impossible to rely on generic recipes alone.  Manually calculating the nutritional value of every ingredient in a recipe, summing it up, and comparing it to our individual requirements is both tedious and impractical. With so many health and nutrition apps available today, there had to be a simpler solution for tracking and improving our diets.  The Vision  RecipeIQ was created to simplify healthy eating and empower individuals to make more informed choices about their meals. With a mission to solve common healthy eating challenges, the founder envisioned a mobile app that would let users easily calculate the nutritional content of any recipe—whether sourced online or created offline.  To bring this idea to life, RecipeIQ partnered with Scopic to develop an intuitive, user-friendly app that could help anyone take control of their nutrition and make smarter dietary decisions.  The Solution  RecipeIQ teamed up with Scopic’s marketing team to achieve remarkable results for its nutrition calculator app. An email marketing campaign achieved an impressive 42% open rate, outperforming the industry average.  Through targeted App Store Optimization (ASO), RecipeIQ saw a 600% increase in downloads within just three months. ASO efforts also doubled the app’s daily organic traffic on the App Store, significantly boosting its visibility and reach.  Our marketing specialists launched a successful Google Universal App Ads campaign, achieving a low cost per install of just $0.30. Impressively, 40% of ad viewers proceeded to download the app.  On social media, our team organically grew RecipeIQ’s Instagram following from zero to 7,000. A strategic Instagram paid ads campaign further reduced the cost per download by 41%. To expand reach further, we established partnerships with influential bloggers. These collaborations resulted in a 127% increase in downloads within a month and accounted for 52% of total downloads during that period. The cost per install dropped from $1 to an incredible $0.20, making this effort a highly cost-effective growth strategy.  Through these combined efforts, RecipeIQ successfully positioned itself as a go-to app for nutritional tracking, empowering users to eat smarter and feel healthier.  Services:  App Store Optimization  Copywriting  Digital Ads  Influencer Marketing  Landing Page Creation   Lead Generation  SEO  Social Media Marketing  Read More

The Challenge  Shadewave’s software revolutionized dental communication by streamlining shade-taking processes for dentists and labs. Developed by Scopic, the app features advanced photography settings and a voice command tool, enabling dentists to capture high-quality images effortlessly and send accurate data to labs in real-time. However, to increase awareness and establish itself as a leader in the dental industry, Shadewave needed to strengthen its online presence and connect with key decision-makers in the field.  The Vision  ShadeWave sought to build a robust digital presence that would engage its target audience and expand its reach. The primary objectives included optimizing their social media following to connect with decision-makers in dentistry and improving their website to provide an enhanced user experience.  The Solution  Scopic redesigned ShadeWave’s website with a sleek and modern look, focusing on creating a user-friendly interface that improved navigation and usability. Concurrently, our marketing team implemented SEO strategies, including in-depth keyword research, optimizing individual pages, addressing technical issues, and integrating Google Search Console for ongoing tracking and improvement.  To achieve ShadeWave’s broader goals, we developed a targeted digital marketing strategy, starting with LinkedIn. Our team crafted engaging content plans that resulted in a dramatic increase in engagement—over 50 times the original level in the first month and an additional 19% growth in the second.  A variety of content types, including videos, images, articles, and text posts, were shared regularly, leading to a 1,000% increase in impressions in the first month, with another 79% increase the following month. Consistent posting drove a 443% rise in page visitors initially, followed by a 357% uptick in the second month. These efforts contributed to a 119% growth in LinkedIn followers, achieved organically without relying on paid advertisements.  In addition to social media, Scopic helped ShadeWave optimize its YouTube channel through keyword research, revamped copy, and improved visibility. Our team also developed an email marketing strategy, incorporating audience segmentation and automation workflows. This approach enhanced brand awareness, strengthened client relationships, and provided personalized, engaging content to ShadeWave’s audience.  Through these combined efforts, ShadeWave experienced significant growth across multiple platforms, solidifying its position as a thought leader in the dental industry.  Services:  Copywriting  Email Marketing  SEO  Social Media Marketing  WordPress Development  Read More

The Challenge  Woodworking professionals face the challenge of designing plans for cabinets, furniture, kitchens, and more. Without efficient tools, this process can be slow and prone to errors. Imagine relying solely on pen and paper to create detailed sketches. In a world where processes are increasingly streamlined and virtual, many woodworkers still spend countless hours on manual tasks. But what if there were a way to simplify and accelerate their work?  The Vision  SketchList3D was founded with a clear mission: to provide woodworkers with a fast, accurate, and user-friendly solution. The software was designed to enable users to input dimensions and materials for their designs, allowing the system to automatically generate planning, purchasing, and production reports. The goal was to empower woodworking professionals by reducing manual effort and enhancing productivity. To bring this vision to life, SketchList collaborated with Scopic, a custom software development company, to build software that would help custom woodworking businesses create unique designs quickly and affordably.  The Solution  SketchList partnered with Scopic to not only develop its custom woodworking software but also establish a robust online presence to attract its target audience. Scopic’s marketing specialists crafted a digital marketing strategy tailored to SketchList’s unique needs.  Through a well-executed email marketing strategy, SketchList achieved impressive results. An upselling email automation campaign led to a 567% increase in revenue, while a user-focused email campaign boosted sales by 300%.  Scopic also grew SketchList’s social media presence from scratch. Over 12 months, we built a following of 11,000 across LinkedIn, Twitter, and Instagram. With a tailored social media strategy, we significantly improved engagement, driving post interactions from just 60 to over 1,000 through consistent, targeted content.  Paid advertising efforts also played a crucial role in SketchList’s success. Our Google Search Ads campaigns generated 1,310 conversions with an exceptional average conversion rate of 22.6%, far surpassing the industry average of 2.41%. One campaign even achieved a conversion rate as high as 44%.  To further enhance conversions, we designed and optimized landing pages. One page achieved a 47% conversion rate, while a dedicated free trial page reached an impressive 56.5% conversion rate.  These combined efforts resulted in significant growth across all channels, laying a strong foundation for SketchList’s continued marketing success and long-term growth.  Services:  Copywriting  Digital Ads  Email Marketing  Landing Page Creation  SEO  Social Media Marketing  WordPress Development  Read More

The Challenge  Workplace injuries demand rapid and efficient management, but traditional approaches often fall short, leaving employers and insurers searching for better solutions. Delays in providing timely care can complicate recovery and increase downtime for workers.  The Vision  JobSiteCare set out to transform the way workplace injuries are managed, introducing a technology-driven system offering 24/7 telemedicine services led by physicians. Their goal was to deliver immediate, high-quality care to injured workers, streamlining the recovery process and enabling quicker returns to the job.  The Solution  Scopic partnered with JobSiteCare to elevate their digital presence through a revamped website, SEO strategies, PPC advertising, and LinkedIn Ads.  The redesigned website served as the foundation for Scopic’s SEO efforts, resulting in a 33.1% boost in organic clicks, a 23.8% increase in impressions, and a 7.14% improvement in click-through rates. Over time, sustained SEO initiatives drove organic traffic up by 128.3% and clicks by 193.2%. These achievements were supported by optimized content creation, technical SEO improvements, enhanced internal linking, and a robust backlinking strategy to build domain authority.  In addition, Scopic developed a Google Ads campaign targeting high-value keywords related to competitors, industries, insurance, and occupational health. The results were outstanding, with a 490% surge in conversions and a 330.99% increase in user engagement with key events. This comprehensive approach positioned JobSiteCare as a leader in innovative workplace injury management.  Services:  Copywriting  Digital Ads  SEO  WordPress Development  Read More

The Challenge  WorldClinic is a top-tier provider of personalized healthcare tailored for frequent travelers, their families, and business professionals. Functioning as a 24/7 Personal Concierge Medical Provider, WorldClinic uses telemedicine to deliver exceptional convenience. Clients benefit from a dedicated medical team and flexible membership plans, each including a custom medical kit stocked with medications, first aid essentials, and diagnostic tools. These kits ensure that common health concerns are addressed quickly, no matter the location. To enhance its digital presence, WorldClinic sought a website that would effectively highlight its comprehensive services and emphasize the unique advantages of its membership plans.  The Vision  WorldClinic aimed to convey its commitment to seamless, reliable, and top-quality healthcare delivery, catering to its clients’ dynamic and fast-paced lifestyles. The website needed to reflect the exclusivity of their offerings while clearly presenting the benefits of their Silver, Gold, and Platinum plans. A sophisticated, user-friendly design was essential to showcase their services and attract new members.  The Solution  Scopic partnered with WorldClinic to create a revamped WordPress website designed to serve as a comprehensive marketing platform. The new site clearly differentiates the benefits of each membership tier:  Silver: Rapid support for diagnosis and treatment.  Gold: Comprehensive care for medical needs, whether at home or abroad.  Platinum: Full 24/7 medical oversight, personalized health tracking, proactive management of chronic conditions, and coordinated care.  The redesign emphasized a polished user experience, ensuring visitors could effortlessly explore all features. Scopic’s marketing team implemented a content strategy driven by SEO best practices, making it easier for potential clients to discover and understand WorldClinic’s membership options.  The results were outstanding: in just three months, organic clicks increased by 33.9%, the user base expanded by 51.9%, and the conversion rate soared by 2,859.1%. These achievements were supported by on-page and off-page SEO enhancements, including technical audits, improved internal linking, and new landing pages. A strategic link-building campaign further elevated WorldClinic’s authority by securing backlinks from reputable sources.  Meanwhile, Scopic’s content team developed a consistent publishing schedule, delivering high-quality, keyword-optimized articles to boost visibility.  On the social media front, WorldClinic’s LinkedIn presence saw significant growth, with a 79.2% increase in engagement and a 14.3% engagement rate per impression over a single month. This was achieved through a targeted strategy focused on frequent posting and crafting compelling content that resonated with their audience.  Services:  Copywriting  Landing Page Creation  SEO  Social Media Marketing  WordPress Development  Read More

The Challenge  Shapiro addresses a critical and growing issue: organic waste management in the U.S. and worldwide. In the United States, the average person generates around 219 pounds of organic waste annually, with nearly 30% of food being wasted at the consumer and retail levels. Diverting this waste from landfills is key to reducing greenhouse gas emissions and combating pollution.  The Vision  Shapiro, a leading name in waste management, offers services such as food and liquid waste disposal, beverage destruction, and agricultural and alcohol recycling. To expand its customer base and promote sustainability, Shapiro needed a modern, intuitive website. By making their services more accessible online, they aimed to help more businesses and individuals divert waste from landfills and contribute to a greener economy.  The Solution  Scopic developed Shapiroe.com, a WordPress website that clearly presents Shapiro’s services and streamlines customer inquiries. Alongside building the site, we enhanced its user experience to ensure visitors could navigate effortlessly. To amplify reach, our marketing team integrated top-notch SEO and conversion optimization strategies, enabling Shapiro to attract more clients seeking environmentally responsible waste solutions.  Within six months, these efforts delivered remarkable results: a 345% increase in organic traffic, a 211.11% rise in conversions, and a fivefold growth in clicks from organic searches. By creating SEO-driven blog posts, we boosted ranked keywords by 395%, with 51 ranking in the top 13 and 11 securing top 3 positions. Shapiro’s website authority improved significantly, jumping from 4 to 15. Additionally, our blog article on “Alcohol Disposal Guide” earned a featured snippet for the search term “denatured alcohol disposal.”  The success extended to Google Ads, where our campaign strategy excelled in efficiency. With improved ad quality, sharper targeting, and a refined bidding approach, we reduced the cost per click by 35.65% from February to July. Over six months, the conversion rate for Google Ads surged by over 209.5%, and call volumes rose by 104.37% compared to the previous three months.  Services:  Copywriting  Digital Ads  Lead Generation  SEO  UX Design  Website Development  Read More