Seo Agency Webernetic Family

Description In this case study, we will delve into our collaboration with a well-established stationery store in Lithuania. The company, which has been operating since 1992, boasts nine offline stores and an online presence. Our primary objective was to enhance brand recognition and drive sales in the Lithuanian market. We achieved this through strategic advertising campaigns using Google Ads, specifically focusing on search and contextual media advertising on platforms like Google Search, Google Maps, Gmail, and YouTube. Challenge Before partnering with us, the client's website primarily served as a product catalog and did not generate significant sales. Most customers browsed products online but made purchases in physical stores. Our main challenges were to convert website visitors into online customers and improve the overall performance of the online platform. Solution To address these challenges, we opted for the Performance MAX platform within Google Ads. This choice was driven by its cost-effectiveness compared to traditional search advertising, as the store offered competitive pricing, necessitating a minimal customer acquisition cost to ensure a profitable return on investment. Performance MAX is a cutting-edge tool in the Google Ads arsenal, designed to automate advertising settings and maximize results. Its key features include: Automation: Utilizing artificial intelligence for bid allocation and selecting high-converting ads. Integration of Media and Search Advertising: Streamlining ad campaigns across various Google platforms such as Google Search, YouTube, and Gmail. Smart Bidding: Automatically tailoring ad targeting based on user data. Extensive Reach and Conversions: Increasing ad visibility through maximum automation and access to core Google channels. Our primary targeting strategy was geographic, focusing on residents in cities where the physical stores were located and their surrounding areas. Additionally, we implemented remarketing campaigns, which involved displaying ads to users who had previously visited the website. This strategy served as a gentle reminder of their product choices and encouraged them to complete their purchases online. In parallel with advertising optimization, we worked on website enhancements to improve the conversion rate, including refining the "Delivery" and "Payment" pages, introducing online payment options, implementing a module to track the most effective sales channels, and redesigning the catalog's appearance. It was crucial to ensure that the website offered an intuitive purchasing process. Furthermore, we devised a marketing strategy that encompassed services such as document printing and introduced promotional codes to track regional performance. Impact The results of our collaboration were impressive: The store achieved a notable third-place position in auctions. We achieved a 4% conversion rate from clicks to orders. The cost per conversion was an economical 3.59€. Read More

1. Introduction: Our team took on the task of developing a modern corporate website for Sterling Lawyers Ltd, a legal company based in the United Kingdom. Specializing in immigration services for small to medium-sized businesses and individuals, Sterling Lawyers Ltd sought a user-friendly and contemporary website to enhance its online presence. The existing site, built on WordPress, served as a foundation for the redesign. 2. Challenges: The challenges presented by the client included the need for a website that was not only modern and user-friendly but also aligned with the existing WordPress platform. As a provider, our challenges involved addressing the complexities of legal content and ensuring seamless integration of internal company services, JavaScript functionalities, and other technical components. 3. Solution: Our approach involved a multi-stage process, encompassing competitor analysis, link compilation, HTML/CSS site structuring, basic content population, audience analysis, prototyping, functional programming, site map development, design creation, and project delivery to the client. Technical specifications and preparation for SEO promotion were crucial elements, leading to the development of an adaptive version of the site with integrated modules. The meticulous development stages aimed to streamline user navigation, enhance communication with the company through a multilingual interface (Russian, Ukrainian, and English), and implement a user-friendly feedback form. 4. Impact: The redesigned site, characterized by a new design that reflects Sterling Lawyers Ltd as a trustworthy and open partner, significantly improved user conversion. The homepage, featuring key company information, achievements, and a prominent call-to-action button, contributed to this enhanced conversion rate. Internal pages adhered to a unified design concept, maintaining a cohesive visual identity. The use of a specific color palette and fonts, along with the implementation of an efficient mobile version, further ensured user convenience. The site's functional features, such as a well-designed header providing easy navigation and language options, along with the incorporation of a feedback form for consultations or service requests, significantly contributed to a successful project outcome. Result: Continuous communication with the client, facilitated through video conferences and ongoing discussions, allowed for flexibility in responding to evolving requirements during development. The final product is a well-thought-out and comprehensive solution that addresses user needs, simplifies company processes, and accelerates workflow. Read More

1. Introduction: Our team undertook the development of a corporate website for Aquar-system, an industrial company specializing in the design, production, installation, and maintenance of hardware and software complexes for controlling and managing technical parameters. The company focuses on providing solutions for industries such as pulp and paper, food, chemical, and construction, offering industrial automation solutions, measurement devices, and sensors. 2. Challenges: The client approached us with a need for a modern, user-friendly catalog website that adhered to the company's corporate style. Additionally, they sought to create a personalized portal for suppliers and partners to access up-to-date information on products. Our challenges included ensuring an intuitive design that highlighted the company's offerings, as well as the detailed development of a supplier and partner portal to enhance the user experience. 3. Solution: Our comprehensive development process included analytical research, site structure planning, prototyping, design, coding, and testing. The design approach focused on accentuating the company's services, visual representations of its activities in the market, showcasing product innovations, emphasizing product quality and company solutions, highlighting the high scientific potential, and modern, high-tech offerings. The use of horizontal scrolling, San Francisco Pro font, and a balanced color scheme of red, blue, black, and gray contributed to a visually appealing and brand-aligned website. 4. Impact: The result of our collaboration was the successful launch of a straightforward, user-friendly, and modern website that effectively showcased the company's products. The carefully developed supplier and partner portal housed current and pertinent information on the company's products, simplifying the application process and interaction with Aquar-system. The implemented changes significantly reduced the time required for users to find the desired products, enhancing the overall usability of the site. Ultimately, our team's efforts streamlined the client's processes, leading to a positive impact on their business operations. Read More

Task: Webernetic Family was the web design and development partner for Blockchain Solutions, a blockchain consultancy firm. Tools: we used WordPress, HTML, CSS, and JavaScript to build a website that displayed the firm’s services, portfolio and team in an attractive and professional way. We also ensured that the website was SEO-friendly and had analytics tools to track its performance. Read More

Client goals: - increase in the number of target website audience;  - growth of regular users of the platform;  - increasing brand awareness among professional users. Stages of work: Collecting the semantic core The client is an aggregator providing offers for the exchange and sale of cryptocurrencies through various payment systems, banks and conventional currencies. Therefore, in the process of collecting semantics, we took into account all possible combinations of these exchanges. Considered options such as "payeer to bitcoin", "btc yoomoney", "bitcoin to skrill", "qiwi to bitcoin", etc. Technical audit: We have found several shortcomings that affected the promotion of the resource and its subsequent ranking: - There was no Sitemap.xml file. Therefore, they suggested creating this file based on our recommendations and taking into account that the site has 2 language versions. - Website loading speed. There were problems with this indicator both on the mobile and on the computer version of the site. Download speed is one of the key factors in technical optimization, so we fixed this problem at once. - Server response codes. We found a number of links with a 301 response code. They made it difficult for search robots to crawl the site. Competitor and usability analysis: As a result of improvements on the site, in 3 months it was possible to raise the site to the Yandex Top 5 and bring all key queries to the Top 15. The overall increase averaged 80 positions for each key. Result: The team studied the competition, improved the technical characteristics of the site, made it user-friendly and developed ways to get links from other sites. Thanks to our experience in SEO-promotion of crypto projects, we are ready to offer unique business solutions and raise the site in Google and Yandex search engines. Read More

About a client: the platform allows users to exchange, deposit as well as withdraw various types of cryptocurrencies, including bitcoin, ethereum, litecoin, US dollar, etc. The exchange uses modern security measures, including two-factor authentication, SSL encryption, and cold storage of funds to keep European users' assets safe. Tasks: our tasks are to increase the position of the website in the search results for key queries and increase traffic.  In process: Now we are actively working on the development and SEO-optimization of a new website for the client. Since the client's website and domain are completely new and have no previous history, we aimed to create a high-quality and optimized website, taking into account all the necessary SEO requirements. After the release, we expect to see the results of our efforts, as the site will be ready to attract organic traffic, increase positions in search results and attract more users to the platform. Read More

Task: Webernetic Family was tasked with SEO, designing and developing a website for a Blockchain consulting firm. Tools: we used WordPress, HTML, CSS, and JavaScript to create a responsive and user-friendly website that showcased the firm’s services, portfolio and team. We also implemented SEO best practices and analytics tools. Read More

Marketlab Media Group provides the following services: PPC, web development, Bitrix 24 installation (we are the Partner of Bitrix CRM in Belarus), analytics of advertisement campaigns, e-commerce analytics and online store development, Google Analytics Enhanced Ecommerce set up. The company also has an internal educational center for contextual advertisement (the company is an official Google partner in contextual advertising). Task: to improve their website's visibility in Google and Yandex search engines and increase their rankings for selected keywords, to get high-quality traffic to their website, which could potentially lead to increased sales and requests. What we did: Webernetic Family created an SEO optimization strategy that included removing technical errors from the website that were preventing it from getting to the top positions. We also provided SEO services and developed a marketing strategy to help Marketlab Media Group achieve their goals. Results: Marketlab Media Group's rankings for their targeted keywords improved drastically, resulting in high-quality traffic to their website. It leded to an increase in sales, applications, and requests, and ultimately contributed to the growth of  business. Read More

Legal services company Task: to improve the company's online presence, increase website visits, generate more leads, and create a positive image of the company on the internet. What we did: We began by developing a user-friendly landing page and website for the company, ensuring that it was responsive, fast, and visually appealing. We then implemented SEO strategies to improve the website's visibility and increase traffic. This included keyword research, on-page optimization, link building, and content creation. In addition to SEO, we also provided PPC services to drive more traffic to the website and generate more leads. We set up Google Ads campaigns that targeted the right audience, optimized them for maximum performance, and monitored them closely to ensure they delivered results. We also provided general marketing services to improve the company's brand awareness and reputation on the internet. Results: the client's website's visibility grew to 76% based on the semantic core that we developed. The number of requests received by the company significantly increased, and they were able to overcome the challenges they faced. Read More

1AK-GROUP is a leading distributor of automobile and industrial batteries in Belarus and a major supplier of fuels and lubricants in the country. Task: to improve their website's visibility in search engines, increase incoming sales and brand awareness. The company also wanted to improve website usability and speed, install an e-commerce module, add a discount function to the basket, develop product cards, and launch PPC and Youtube advertising campaigns. What we did: Webernetic Family provided a comprehensive solution to meet 1AK-GROUP's needs. The team worked on improving the website's usability and speed, installed an e-commerce module, and developed product cards. They also developed a marketing strategy, removed technical errors from the website, and launched PPC and Youtube advertising campaigns. Results:  1AK-GROUP's rankings for selected keywords significantly improved, and the company saw a significant increase in applications and requests. The website's usability also improved, technical errors were removed, and the marketing strategy developed by Webernetic Family helped the company achieve its goals. Read More

The client is a service moving company in Boston, MA starkmovers.com. Despite helping with furniture transportation, the mover's team provides assistance in piano transportation, collecting boxes, either loading or unloading things. The client came to us with a ready-made website, which was promoted for 2 months. There were 28 users per month from organic traffic. The initial percentage of keywords in the TOP-10 in Bing and Google search engines was 1%. The objectives of the project: increase position in search engine a number of traffic and website orders.   Features of the project ? Apart from the semantic core for promotion, we gathered semantic core for blogging. By analyzing all the competitors, we noticed their active blogging on the website, so we created it too in order to receive traffic from information queries. And now we write useful articles monthly: for example, different cities’ advantages in the USA, tips for moving. ? To make it easier for users to browse the site and leave applications, we analyzed the usability based on competitors, taking into account the client’s minor edits. Changed the menu, added more internal linking blocks, and implemented a feedback form. ? This helped to increase the site’s visibility in the local search, Google maps, and stand out from the competitors. Moreover, we filled in the company’s profile in Google My Business and Bing Places for Business. Thus it helped increase ???????? visibility and on Google Maps, get traffic from the local search and stand out from main competitors. Intermediate result Organic traffic expanded 13 times — from 28 to 373 visitors a month. On average the percentage of keywords in the TOP-10 increased by 10%: ? Google — 15%, ? Bing — 5%. We continue working on the project and smoothly bring it to the top of the output. Read More

The client is an online pet store e-zoo.by The main problem was the inability to exceed competitors in position and traffic (f.e. online pet store “Garfield”) within a short period. The main objectives of the project: improve website indicators such as positions, traffic, link profile.  Project’s features ? While forming a semantic core and reviewing the site’s structure, we paid attention to less-frequent queries. These are requests that are basic for pet stores since people are usually searching for certain food either by brand and purpose or by full name. ? To ensure that the site is as responsive as possible to the user’s needs, we grouped queries and create extra pages. For example, later all the requests, connected with dog nutrition (Premium dog nutrition and Dry food for dogs) have led to one page only. We created different web pages, prepared the text, optimized tags, and as a result e-zoo.by increasing its visibility in the TOP-3 search results.  ? We collected information queries and made content strategy in writing texts so that attract additional traffic and consolidate the position of commercial queries. ? In order to get positions not only in Minsk but also in other regions in Belarus, we have worked out requests throughout the country and created pages for cities where the company has opened its stores. We have implemented a functionality that allows you to look through the range of a particular store and gives you the opportunity to choose the necessary city for the delivery of goods. Result At the beginning of the website promotion, we predicted a certain dynamic based on the number of queries in the top 10 and top 30 search engine results. Eventually, we fulfilled it and even exceeded it, since we predicted 16% of requests in the top 10 and 35% in the top 30 on Google at first, but it turned out to be 34% and 51%. We haven’t failed with Yandex: 41% of requests raised to the top 10, and 60% to the top 30. Read More

The client is an online store of tires and rims proshina.by Website got under the Baden-Baden filter in Yandex. Until 2017 it was promoted by the other SEO company, later by the client himself. The objectives of the project: remove the website under the filter Baden-Baden before winter tire season (October) and keep the high ground in Google. Project’s features ? We figured out that the client’s main problem was a vast number of auto-generated non-unique texts. There were hundreds of web pages with standard-size-tires that differ in rim diameter and tire width and height. The client created a text template where size changed only, so that not to write texts for each webpage. ? The quality of the texts also left much to be desired. There were a large number of phrases -atypical for life conversation, whic\h gave out SEO texts in them (for example, "We offer tires to buy Minsk"), were uninformative, spammed. As a result, we processed 160 pages with texts. Finally, we edited and wrote 160 pages with texts from scratch. ? After the technical audit, we found out a large number of internal links giving 301 and 404 response codes. Such links are dangerous because you can get a doorway - a site that doesn’t carry any semantic content and is created only for redirecting to another one. Well, ERROR 404 says that the page does not exist. Result Through integrated work with the website: improvement in tag quality, texts, and technical condition we removed the filter Baden-Baden, took an advantageous position in Yandex: boosted the percentage of keywords in the TOP-10 from 0% to 39%, and even ameliorate positions in Google: boosted the percentage of keywords in the TOP-10 from 57% to 71%. Read More

Office 13 coworking rent out premises for work and study both for an hour/day and for a long time. Task: to promote a new website and to engage new customers. What we did: the semantic core was collected by specialists, the structure of the site was determined on its basis, and a number of analytical work - site audits were carried out. We have been working on reviews, as well as increasing the level of usability of the site for visitors - we have made separate pages for each room, as their number is growing. Results: The site have the best reference profile among competitors in Belarus. Read More

Solvd is a team of international IT experts in such fields as FinTech, EdTech, Fitness, Health, Media, Logistics and others. Engineers and managers of Solvd are experienced and qualified specialists, always ready to give advice and support the enthusiasm of the client. Task: the promotion of the website in the search systems, taking into account the multi-page and multi-regionality. What we did: The Webernetic team carried out deep multi-stage work on our project, including in-page and out-of-page optimization of the site for search engines, which included: - Work with content to interact with the target audience. - Work with behavioral factors to optimize key business performance indicators. Link creation and reputation Management (SERM). A team of specialists worked on this project, which worked on these projects consisted of: SEO, a PPC specialist, as well as a customer service manager interacted with us on an ongoing basis. Results: The result of cooperation is the dynamics of the growth of the site's positions in search engines, as well as the growth of traffic on the website in comparison with the start of the project. And most importantly, we have received applications for our services. Read More

"Velmi smachna" is a confectionery store that wanted to create an online store to sell sweets. They turned to Webernetic Family for this project. Task: an online store to sell sweets. What we did: the team created several design options and worked on the layout and programming. They implemented a filter by product category, expiration date, manufacturer, type of box, and sorting, and created an order system with a calculation of the cost of packaging products for sale. They also found a technical solution to import products from the standard price list of the company to the database of the online store. The project team consisted of a project manager, designer, coder, and programmer. Results: "Veimi smachna" got a beautiful online store on the CMS OpenCart that makes it easy for customers to order different goodies. The team was always in touch and completed all work on time. Read More

The Balloon Studio is a company that specializes in decorating interiors and holidays with balloons. As the director and founder, the company's goal is to become rich and famous. Task: to increase brand`s awareness and attract more customers to their website. What we did: Webernetic Family started by conducting a thorough analysis of the client`s website & industry to develop a customized strategy. We implemented SEO techniques to optimize the website`s content and structure, which improved its visibility on search engines. Our company also ran PPC campaigns that targeted relevant keywords and audiences, leading to an increase in website traffic and conversions. Results: The project had a positive impact on the client's business, boosting their online presence, and driving more traffic to their website. The client was satisfied with the results and continues to work with Webernetic Family on their ongoing digital marketing needs. Read More

Task: a website to showcase their products and services, and to improve their online presence. They wanted a website that was visually appealing, easy to navigate, and provided detailed information about their products. What we did: Webernetic Family was hired to design and develop the website for Steklodom. Our team designed a website that was both visually appealing and easy to navigate. We provided detailed information about Steklodom's products and services, and made it easy for customers to place orders online. Our team used a user-friendly content management system to ensure that Steklodom could easily update their website with new products and information. Results: Steklodom was very satisfied with the final product. The website helped them to improve their online presence and reach new customers. The website design and development helped Steklodom to establish a more professional image, and the user-friendly interface made it easy for customers to find the information they needed. Since the website was launched, Steklodom has received a significant increase in website traffic and inquiries, which has resulted in increased sales. Read More

GeoBake is an international consulting company in the baking industry, helping bakers improve productivity and solve problems in their business organizations. Their goal was to enter the world market, and they hired Webernetic Family to help them achieve this through SEO. What we did: to improve their search rankings and increase traffic to their site. Tools: the project's promotion plan and budget were developed to help GeoBake achieve their goal of entering the world market. A team of four worked on the project, including an account manager and three SEO specialists. The project steps, key deliverables, and campaigns were well-defined. Results: the project was successful, and GeoBake saw an increase in traffic to their site and applications from different countries. The communication system with clients was well-established, and deadlines were always met. Read More

Custom Cabinet Depot makes custom kitchen and bedroom furniture, as well as interior details: doors, countertops. Task: to create a website with a light, concise design and modern functionality. Tools: WordPress, PHP, CSS, HTML, JavaScript, SQL, and etc. Result: we have developed a website on the WordPress CMS. The main idea in its design is the calmness that is obtained thanks to the static elements, as well as the white and blue tone on the site. To add interactivity, we used the animation of elements, the movement of cards. Thanks to this, there is a feeling that the site itself is assembled, as, for example, the kitchen is assembled. The highlight is that the composition is shifted to the right to maintain balance. The proportions of the elements repeat the proportions of household elements. Read More

Future Parents provides legal services and advice in the field of surrogacy. The goal is to protect the property interests of the parties, to provide psychological comfort and confidence in the implementation of programs. Task: create a website to demonstrate legal services to the consumer. Tools: WordPress, PHP, CSS, HTML, JavaScript, SQL, and etc. Result: we have implemented a website on WordPress with the connection of additional plugins. They came up with a logo depicting a pregnant woman-a symbol of motherhood and the name of the project - Future Parents. In design, the main principles were minimalism, clarity, and simplicity. Therefore, we came to the conclusion that light colors, the absence of clutter and a large number of animations, the lightness of the elements – what is needed in such a project from the medical field. Read More

The Road to Spain project provides legal services and advice in the field of obtaining a residence permit and permanent residence in Spain, assistance in the homologation of documents and registration of residence permits. Task: create a website to demonstrate legal services to the consumer. Tools: WordPress, PHP, CSS, HTML, JavaScript, SQL, and etc. Result: we have implemented a website on WordPress with the connection of various modules that will further facilitate the life of both the client and SEO specialists. We came up with a name for the project - Road to Spain and developed a logo, in which we tried to reflect the theme, so there was a traveler's backpack. For the color scheme of the logo and the website, we chose black, white and brown colors, as they inspire confidence in the services provided and confidence in the person who provides them. The rigor and purity of the design is what we followed. Read More

The client is an online store of equipment for heating, ventilation and air conditioning systems. Goal: to increase the return on investment in contextual advertising and increase the store's turnover. What we did: set up tracking of advanced e-commerce data, collected statistics. We took care of the account: we edited the conversion tracking, compiled a list of stop-plovs, and connected it to the campaign. Disabled non-effective impressions, for example, in the display network. We calculated how much of the revenue is profitable to spend on contextual advertising in accordance with the marginality of the goods. We created 5 Google Shopping campaigns and set different target ROI values for each campaign. Result: - increased the return on investment in advertising to 659%; - daily revenue increased from $1,340 to $2,250 per day. Read More

The client is an online store of equipment for heating, ventilation and air conditioning systems. Goals: to bring the site to the search results. Increase traffic from 19 to 200 users per week. What we did: we collected the semantics, implemented the link building strategy, and prepared the structure. We changed the site template and configured plugins so that it could be modified. Created new pages with content in the HVACR theme. We worked out the tags, descriptions and reviews of the 100 most popular product cards, and added them to the main page. We have created several sections, implemented new functionality, and much more. Result: ?- increased the number of site users per week from 19 to 254; - we increased the number of online store sales from 0 to 160 per month. Read More

Task: The client came to us with the task to develop and promote the Website. Process:  semantic core collection competitor analysis competitive analysis by technical parameters  analysis of the structure, usability and visibility of competitors in search engines Website development meta-tags for the main pages of the site unique texts for placement on the site  The results: The average position in search engines is increasing. Positions on individual keywords show impressive growth Read More

The elite furniture salon Das Kitchen designs and installs German-made kitchens, appliances, interior fittings for the kitchen, countertops, European-made furniture. Task: To develop a Website for a brand, which sells German cuisine production, technology, internal equipment, countertops, furniture. Tools: WordPress, PHP, CSS, HTML, JavaScript, SQL, and etc. Result: In 2019 the Website entered the TOP-10 best websites in the Runet rating in the Furniture and Interior nomination. Read More

The goal - redesign the Panasonic Online Store Website. What attracts customers to this brand? Style, lightness and grace. This is what we wanted to convey in our redesign concept through a bright but restrained combination of colours, modern block layout, and simplicity of user interaction with the site. In everything, we relied on the main criterion of good e-commerce - convenience. Read More

Task: Create a showcase Website for the sale of the client's goods. Process: - Prototyping - Design - Layout - Programming - Testing Finally, when everything was done, we set up redirects from the client’s old website so that he would not sag in positions and release the product to the world. Read More