Country
State
Cities
makes the complex simple.
2013
NA
2 - 9
United States
shark&minnow is a business & marketing consultancy that makes the complex simple. Core offerings include: research & insights, strategic planning, design & marketing communications. The firm was founded by husband & wife duo, Chief Executive Officer Hallie Bram Kogelschatz and Chief Strategy Officer Eric Kogelschatz (veteran marketers of brands such as Cadillac, Ford, Progressive Insurance, Nestle Brands, Cleveland Clinic, KeyBank & many others). Together they lead the firm with Director of Design, Brian Andrew Jasinski.
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13214 Shaker Square Cleveland Ohio United States 44120
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What kind of services does Shark & Minnow provide?
Shark & Minnow operates as a strategy and design consultancy. The firm focuses on helping organizations navigate complex challenges through services including brand strategy, design, research, and innovation consulting.
Where is the company located?
The firm maintains a physical presence in Cleveland, Ohio, which serves as the central hub for operations and client collaboration.
What industries does the consultancy serve?
The firm works across a diverse range of sectors, including healthcare, financial services, consumer goods, and education. The team adapts its strategic approach to meet the specific regulatory and market demands of each industry.
How does the firm approach the design process?
The process is rooted in human-centered design principles. By prioritizing deep research and strategic insights, the team crafts solutions that align business objectives with the actual needs and behaviors of the target audience.
Does the firm work with both startups and large enterprises?
Yes, the consultancy partners with a wide variety of organizations, ranging from emerging startups to established Fortune 500 companies, helping each navigate growth and transformation.
What is the primary focus of the firm's brand strategy work?
Brand strategy work centers on defining clear identities and positioning. This involves uncovering core values, identifying market opportunities, and creating cohesive messaging that resonates with customers and stakeholders.
How can potential clients get in touch to discuss a project?
Prospective clients can initiate a conversation by using the contact form available on the official website or by reaching out directly via the provided email address to schedule an introductory meeting.
What makes this consultancy different from other agencies?
The firm distinguishes itself through a multidisciplinary approach that blends rigorous research with creative design. This combination ensures that every strategic recommendation is backed by data and tailored to drive measurable business impact.
Does the firm provide research services?
Yes, research is a foundational component of the service offering. The team conducts qualitative and quantitative studies to gather actionable insights that inform design decisions and strategic planning.
What kind of design work does the team handle?
The design capabilities cover a broad spectrum, including visual identity, user experience design, and communication design, all aimed at creating meaningful interactions between brands and their audiences.
Is the firm involved in innovation consulting?
Innovation consulting is a core pillar of the business. The team helps organizations identify new opportunities, develop forward-thinking strategies, and implement solutions that foster long-term growth and market relevance.
Does the firm have experience with complex organizational challenges?
The team specializes in tackling complex problems. By applying strategic frameworks and design thinking, the firm assists leadership teams in navigating organizational change, market shifts, and competitive pressures.
Can the firm help with rebranding initiatives?
Rebranding is a key service area. The consultancy guides organizations through the entire process, from initial research and brand positioning to the development of new visual systems and communication strategies.
Does the firm focus on user experience?
User experience is central to the design philosophy. The team emphasizes understanding user journeys and pain points to create intuitive, effective, and engaging experiences across various touchpoints.
What is the philosophy behind the firm's work?
The work is guided by the belief that clarity and empathy are essential for solving business problems. By focusing on the human element, the firm creates strategies and designs that are both functional and impactful.
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