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2018
$25 - $49/hr
10 - 49
India
Slangbusters is a branding studio focused on creating timeless brands through clear communication. We are here to create timeless brands, by making it easy for you to understand the process of branding so that you can be an integral part of branding your own business. We help you identify and create your tribe. We assist your business or organization to connect with them at a deeper, emotional level.
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903 Signature 1 S.G. Highway Makarba Ahmedabad Gujarat India 380051
9825038818
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Devising a compelling identity for an ICO that works for people, planet, and profit About Rewatt Rewatt, an ICO token, was conceptualized to produce long-term value through distributed solar energy projects and optimized cryptocurrency mining while generating profitable dividends for all the token-holders. The management board of Rewatt aimed to make it one of the longest lasting businesses in the ICO ecosystem, by getting the investors who were not even from the 'Blockchain Technology' sector on board. At this point, they decided to partner with the Slangbusters. What did Rewatt need? The Slangbusters recognized the competitive advantages of Rewatt and figured out the way to build trust for the brand. Given the features of Rewatt and the vision of the management, we proposed to position them as "The only ICO that works for People, Planet and Profit" as part of the brand strategy. Now they needed a sturdy and trustworthy name and identity. What did we do? The team of Rewatt met with the Slangbusters with just the concept on paper. We worked closely with them for the next several months to convert their plan into a trustworthy ICO.Through several elongated discussions with the Rewatt management, we figured out a few of their primary concerns. First, the concept behind Rewatt was too good to be true, especially at a time where a significant chunk of ICOs was turning out to be fraud. Second, Rewatt was the first ICO getting launched in the energy sector. And third, they wanted to create a balance between the features they were going to provide. To know more about how we came up with the Cryptex brand, head over to https://www.slangbusters.com/work/rewatt Read More
Startups
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26 weeks
Revamping the visual identity and repositioning World's First TrueUSD based Cryptocurrency Exchange. About Cryptex Cryptex Live was launched in 2016 with an idea to create a stable cryptocurrency exchange for the digital currency market. After its rapid growth, in the beginning, the management of Cryptex realized that the website no longer reflected the eminence it had in the cryptocurrency market. They were looking for a partner who could help them lead the market. That's where the Slangbusters came in. What did Cryptex need? With bitcoin's value dropping as much as 60% in the first quarter of 2018, there was a lot of distrust in the cryptocurrency market. In addition to this, all the cryptocurrency exchanges had a similar look and feel which did not allow Cryptex to stand on its own.After studying the market and the competitors, we realized how different Cryptex was and what needed to be done in order to exhibit the uniqueness. What did we do? Through a number of meetings with the management of Cryptex, we realized that Cryptex had a significant advantage over all the other cryptocurrency exchange. We just had to point it out.We discovered that Cryptex Live was the only trading platform that facilitated cryptocurrency exchange with TrueUSD pairings. US Dollars back TrueUSD and hence the trades on Cryptex are comparatively stable. So, as a part of the solution, Slangbusters decided to revamp the visual identity of Cryptex and position them as 'World's First TrueUSD based Cryptocurrency Exchange'. Stable coin. Stable identity. To know more about how we came up with the Cryptex brand, head over to https://www.slangbusters.com/work/cryptex Read More
With Codezeros, we branded a leader for India's next technological revolution. About Codezeros Established in 2017, Codezeros began with a vision to work on unique ideas from all around the world in the field of emerging technology exclusively. With an ambition to lead and the thirst to innovate, Codezeros needed to get everything on point, right from the beginning, to become a leading firm in the technology sector. And that’s where Slangbusters came in. What did Codezeros need? Codezeros did not want to be a part of the clump of firms that represented the Indian ‘Information Technology’ sector to the world at that time. They wanted to stand clear of that clump. What did we do? We studied the competitors and discovered that the majority of the Indian IT firms did portray themselves as ‘state of the art’ but failed to prove it through their work. This resulted in distrust and doubts in the industry.After conducting several rounds of close and intimate discussions with the management of Codezeros, the Slangbusters recognized the need for creating an identity that would depict the same strong vision of the management. To know more about the process of how we created the codezeros brand, head over to https://www.slangbusters.com/work/codezeros Read More
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What is the primary focus of Slangbusters Studio?
The studio functions as a brand-focused agency that specializes in building, transforming, and scaling brands. It helps businesses define their identity, voice, and market positioning to ensure they stand out in competitive landscapes.
What specific services does the agency provide?
Services include brand strategy, brand naming, visual identity design, brand communication, and brand experience. The team focuses on creating comprehensive brand ecosystems that align with business goals.
Does the studio work with startups or established enterprises?
The studio works with a diverse range of clients, including early-stage startups looking to establish a market presence and established enterprises aiming to refresh or pivot their brand identity.
How does the branding process work?
The process begins with deep research and strategy development to understand the business and its audience. This is followed by creative execution, where visual and verbal identities are crafted to reflect the core brand values.
Where is the company located?
The studio is based in India, operating as a remote-friendly agency that collaborates with clients globally.
Can the agency help with naming a new business?
Yes, brand naming is a core service. The team conducts thorough research to develop unique, memorable, and legally viable names that resonate with the target audience and reflect the brand's personality.
What industries does the studio serve?
The agency has experience working across various sectors, including technology, finance, retail, healthcare, and lifestyle brands, adapting its branding approach to meet the specific needs of each industry.
How can a potential client get in touch?
Interested parties can reach out through the contact form on the official website or by emailing the team directly to schedule a consultation regarding their branding requirements.
What makes this studio different from other branding agencies?
The studio differentiates itself by focusing on the 'slang' or the unique voice of a brand, ensuring that every project is rooted in strong strategy rather than just aesthetic design.
Does the agency provide ongoing support after a brand launch?
Yes, the studio offers long-term brand management and support to ensure that the brand identity remains consistent and effective as the business grows and market conditions evolve.
Are there case studies available to review?
The website features a portfolio section that showcases various projects, detailing the challenges faced, the strategies implemented, and the final results achieved for previous clients.
Does the studio handle digital product branding?
Yes, the team specializes in creating brand identities for digital products, ensuring that the user experience and visual language are cohesive across all digital touchpoints.
Is the branding process collaborative?
The approach is highly collaborative, involving constant communication with stakeholders to ensure that the final brand identity aligns perfectly with the vision and objectives of the business owners.
How does the studio approach brand communication?
Brand communication is handled by defining a distinct tone of voice and messaging framework that ensures the brand speaks consistently across all platforms, from social media to internal documents.
What is the typical timeline for a branding project?
Project timelines vary depending on the scope and complexity of the requirements. A detailed project roadmap and estimated delivery schedule are provided after the initial discovery phase.
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