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Slangbusters is a branding studio focused on creating timeless brands through clear communication. We are here to create timeless brands, by making it easy for you to understand the process of branding so that you can be an integral part of branding your own business. We help you identify and create your tribe. We assist your business or organization to connect with them at a deeper, emotional level.
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Devising a compelling identity for an ICO that works for people, planet, and profit About Rewatt Rewatt, an ICO token, was conceptualized to produce long-term value through distributed solar energy projects and optimized cryptocurrency mining while generating profitable dividends for all the token-holders. The management board of Rewatt aimed to make it one of the longest lasting businesses in the ICO ecosystem, by getting the investors who were not even from the 'Blockchain Technology' sector on board. At this point, they decided to partner with the Slangbusters. What did Rewatt need? The Slangbusters recognized the competitive advantages of Rewatt and figured out the way to build trust for the brand. Given the features of Rewatt and the vision of the management, we proposed to position them as "The only ICO that works for People, Planet and Profit" as part of the brand strategy. Now they needed a sturdy and trustworthy name and identity. What did we do? The team of Rewatt met with the Slangbusters with just the concept on paper. We worked closely with them for the next several months to convert their plan into a trustworthy ICO.Through several elongated discussions with the Rewatt management, we figured out a few of their primary concerns. First, the concept behind Rewatt was too good to be true, especially at a time where a significant chunk of ICOs was turning out to be fraud. Second, Rewatt was the first ICO getting launched in the energy sector. And third, they wanted to create a balance between the features they were going to provide. To know more about how we came up with the Cryptex brand, head over to https://www.slangbusters.com/work/rewatt
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26 weeks
Revamping the visual identity and repositioning World's First TrueUSD based Cryptocurrency Exchange. About Cryptex Cryptex Live was launched in 2016 with an idea to create a stable cryptocurrency exchange for the digital currency market. After its rapid growth, in the beginning, the management of Cryptex realized that the website no longer reflected the eminence it had in the cryptocurrency market. They were looking for a partner who could help them lead the market. That's where the Slangbusters came in. What did Cryptex need? With bitcoin's value dropping as much as 60% in the first quarter of 2018, there was a lot of distrust in the cryptocurrency market. In addition to this, all the cryptocurrency exchanges had a similar look and feel which did not allow Cryptex to stand on its own.After studying the market and the competitors, we realized how different Cryptex was and what needed to be done in order to exhibit the uniqueness. What did we do? Through a number of meetings with the management of Cryptex, we realized that Cryptex had a significant advantage over all the other cryptocurrency exchange. We just had to point it out.We discovered that Cryptex Live was the only trading platform that facilitated cryptocurrency exchange with TrueUSD pairings. US Dollars back TrueUSD and hence the trades on Cryptex are comparatively stable. So, as a part of the solution, Slangbusters decided to revamp the visual identity of Cryptex and position them as 'World's First TrueUSD based Cryptocurrency Exchange'. Stable coin. Stable identity. To know more about how we came up with the Cryptex brand, head over to https://www.slangbusters.com/work/cryptex
With Codezeros, we branded a leader for India's next technological revolution. About Codezeros Established in 2017, Codezeros began with a vision to work on unique ideas from all around the world in the field of emerging technology exclusively. With an ambition to lead and the thirst to innovate, Codezeros needed to get everything on point, right from the beginning, to become a leading firm in the technology sector. And that’s where Slangbusters came in. What did Codezeros need? Codezeros did not want to be a part of the clump of firms that represented the Indian ‘Information Technology’ sector to the world at that time. They wanted to stand clear of that clump. What did we do? We studied the competitors and discovered that the majority of the Indian IT firms did portray themselves as ‘state of the art’ but failed to prove it through their work. This resulted in distrust and doubts in the industry.After conducting several rounds of close and intimate discussions with the management of Codezeros, the Slangbusters recognized the need for creating an identity that would depict the same strong vision of the management. To know more about the process of how we created the codezeros brand, head over to https://www.slangbusters.com/work/codezeros
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