About Slash

Slash is a Software Engineering and a Venture-Building studio.

We build remote, autonomous teams to help innovators develop software, products and hi-tech startups. We also build and invest in our own startups and commercialize them through joint ventures in ASEAN and Europe.
Slash has headquarters in Singapore and community-oriented R&D hubs in Phnom Penh, Jakarta, Bali, and Bangkok. Some of our team work remote from different parts of Asia and Europe.

Locations

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Headquarter
  • Location

    10 Anson Road #33-04A International Plaza Singapore Singapore Singapore 079903

Our Office
  • Location

    Jl. Tukad Petanu No. 29B Denpasar Bali Singapore 80228

Our Office
  • Location

    Phnom Penh 12305 Cambodia Phnom Penh Phnum Penh Singapore

Focus Area

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Slash's Technical Expertise

Deep Learning 50%
Machine Learning 50%

Focus Client

  • Small Business (<$100000) 40%
  • Medium Business ($100001 - $500000) 20%
  • Large Business (>$500000) 40%

Slash's Industry Expertise

  • Education 15%
  • Financial & Payments 15%
  • Information Technology 10%
  • Real Estate 10%
  • Startups 10%
  • Enterprise 10%
  • Public Sector 10%
  • Hospitality 8%
  • Telecommunication 7%
  • Transportation & Logistics 5%

Portfolio

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Leveraging AI to Make a Custom Wellness Experience

The journey began with the Slash design team digging into the core concepts of what COMO Shambhala wanted the app to be and the value it would deliver to users. The idea centered on a new approach of bringing their premium wellness content to clients wherever they are located rather than just at the hotels. The product needed to be intuitive and tailored to each user, so the team tactfully placed subtle AI recommendations into the system. This created a blend of wellness content tailored precisely to each user’s needs and preferences. This design led to successful development of the wellness app with a back office to support it and an initial freemium monetization strategy. Following a successful product launch, the monetization strategy was adjusted from freemium to a premium model. Although this had the potential for greater monetization, the team still needed to figure out how to increase the user base in order to continuously improve the delivered experience. Soon after, that new strategy brought its shares of challenges. Metrics to success Slash jumped in to assist, helping COMO Shambhala analyze their user metrics. It was indeed identified that the onboarding (registration + paywall) was proving to be too big of a barrier for many users to overcome, mostly because they didn’t know what they were registering to or buying. As a result, user cost of acquisition remained very high. The data provided the needed information to formulate a path forward that would lead to where growth was. After thoroughly understanding the issue, we revert back to a freemium monetization approach with some optimizations, but also to develop further back-office and marketing tools, directly integrated into the system. Currently in the making, this will allow COMO Shambhala to launch large, wide-reaching campaigns that will be very effective at achieving the needed user growth such a fantastic digital wellness product deserves. Read More

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Industry

Education

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Budget

$100001 to $500000 USD

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Timeline

48 weeks

Leveraging AI to Make a Custom Wellness Experience

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