Sobex

Overview: Cakeophilia sought to establish a strong online presence to showcase their specialty cakes and expand their customer base. We were tasked with creating a cohesive brand identity and developing a user-friendly website to support their business goals. Challenge: The bakery needed a distinctive brand that would resonate with cake lovers and an engaging website that would reflect their craftsmanship, making it easy for customers to explore and place orders. Solution: Branding: We developed a fresh, vibrant brand identity that captured the essence of the bakery’s cake artistry. The logo, color palette, and typography were designed to convey warmth, creativity, and the high quality of their products. Website Design: We crafted a visually appealing WordPress website with an intuitive layout, focusing on a clean and modern aesthetic. The design highlights the bakery’s cakes with high-quality images and thoughtful use of whitespace to maintain a balance between visuals and text. Development: Utilizing WordPress as the CMS, we built a responsive website with fast load times and easy navigation. Key features include an interactive gallery of cakes, a simple order form, and integration with social media for seamless marketing efforts. Results: The new brand identity and website significantly improved the bakery’s online presence, enhancing customer engagement and increasing inquiries for custom cake orders. Read More

Overview: Benayat required a modern and professional online presence to reflect their expertise in construction and interior contracting. Our goal was to create a brand and website that would position Benayat as a reliable, industry-leading contractor. Challenge: The company needed a website that emphasized professionalism and quality, along with a website to showcase their diverse portfolio and attract new clients. Solution: Website Design: The WordPress website was designed with a clean, minimalist layout to enhance user experience. We emphasized high-quality project images and an easy-to-navigate structure to showcase Benayat’s construction and interior contracting services. Development: The website was built on WordPress, optimized for performance, and fully responsive. It features a dynamic project portfolio section, clear service descriptions, and a contact form for inquiries. The design is functional, focusing on accessibility and professionalism. Results: Benayat’s new layout and website helped elevate their market presence, resulting in increased client inquiries and a strong digital footprint that effectively communicates their expertise in construction and interior contracting. Read More

Overview: We were asked to rebrand an established plant house business in Cairo, Egypt. The rebranding was to reflect their new phase of growth and experience. The brand name is (Oud) “???” in Arabic. It means a plant’s stem, a generic brand name, and connects with our local culture, which was a motive to get us excited. Rebranding is always a challenge, due to sentiment attachment to older brands. The challenge was to add the number “3”, which represents the Arabic Character “?” in Franco-Arabic texting. It is the first letter in the Arabic text of the brand. It looks like a “3” but is a bit fancy and horizontally flipped. So, we came up with a brand mark that mixes the characters “3” + “?” +  the word “stem” (the meaning of the brand in Arabic) + representation of the business (Plant house).While working on the brand mark, typography was in mind. We wanted a font that would represent luxury, classic, and elegance. All while maintaining a fresh and dynamic impression. We carefully researched through 200+ relevant fonts and saw that the font “IvyPresto Display” by “Jan Maack” represents our approach perfectly. Cadmium Green (Primary Color): Vibrant dark green shade representing a plant’s good health. Olive Green (Secondary Color): It complements the primary color with contrast and gives a unique feeling of elegance. Forest Green (Third): Fresh and provides more depth to the brand. Read More