Overview About Sot B&d Branding Agency

The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness. The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.

The Judinström brand was created from scratch with the aim of entering the beer market in Canada and elevating the status of a local brewery from Montreal. Additionally, the goal was to cultivate a specific beer consumption culture and introduce consumers to different beer styles. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs, but in a modern interpretation. For these purposes, a new logo was developed, and a key image was created, centered around a recognizable stylized character. Subsequently, the packaging was conceptualized and illustrated to evoke the atmosphere of Scandinavian countries.

Una Luna’s latest collection of chocolates is truly something special. Each piece of heavenly confection is infused with a unique liqueur blend, carefully encased in a thin sugar casing, and then dipped in Italian dark chocolate. With flavors ranging from horseradish tincture and honey to raspberry, orange, and cranberry, this collection offers something to tantalize every taste bud.   Alcoholic candies are most often made based on liquor. This is a strong drink that is infused with fragrant herbs, seeds, and fruits and with the addition of essential oils. Candies with alcohol have a subtle aroma and a spicy aftertaste. The packaging design is inspired by the combination of new flavors and colors. Each flavor is abstractly represented in the form of unexpected strokes and brush strokes – a real work of art. We deviated from the customary practice of conveying taste through the image of ingredients on the package. We decided to convey not the taste as such, but the energy behind each flavor. For example, in Khrenovukha, the taste of horseradish tincture with honey and lemon was conveyed in a swirl of green-blue-yellow strokes. Malyn?vka, a tincture on raspberries, bloomed with bright pink strokes. Tsytryn?vka tincture on oranges – bursting with bright hot oranges. Jyravlyn?vka tincture on cranberries – scattered in a firework of blue-red splashes.

In developing the brand for D'CARAMEL Pariserie, we drew inspiration from innovative desserts and pastries that the new brand represents. A pastel color palette was utilized in the design to emphasize the product's beauty. For the development of the signature pattern, we drew inspiration from real desserts. Additionally, we incorporated the symbol of the state of Texas – the bluebonnet flower – into the pattern. This symbol not only reflects the location but also adds depth and significance to the brand.