Split Development, Llc

Project Overview: PetaJane, a self-tanning brand founded by a professional dancer and actress, emphasizes the importance of radiant, tanned skin. The founder, leveraging her industry insights, developed a unique self-tanning formula that not only enhances skin radiance but also provides nourishment. Challenge and Response: Our task was to design an online store that could elevate the brand’s digital presence and increase conversions. We achieved this by creating a stylish and alluring website that resonates with the brand’s identity of elegance and sensuality. Technical Execution: Utilizing Shopify’s robust e-commerce capabilities, we designed a site that is not only visually appealing but also user-friendly, enhancing the shopping experience and thereby increasing sales conversion rates. The website’s design and functionality are tailored to highlight the unique benefits of the PetaJane self-tanning formula, ensuring visitors can easily navigate and make purchases. Results: The newly launched site has successfully driven higher traffic and conversion rates, leading to stable revenue growth for PetaJane. Our expertise in Shopify solutions has delivered a seamless and effective platform that showcases the brand’s commitment to quality and beauty. Read More

Company Overview: Jung, based in Oxford, is renowned for its unique and extraordinary product line. The company approached us with a specific vision for their e-commerce website, needing a platform that would reflect their innovative spirit. Project Objectives: Our primary tasks were to translate Jung’s ready-made design into a fully functional Shopify site, optimize for high performance, and integrate advanced features such as one-time purchases, subscription models, and a referral/bonus system. The client stressed the necessity for swift website speeds and comprehensive optimization to enhance user experience. Technical Challenges and Solutions: Given the complexities and scale of Jung’s requirements, standard Shopify themes were inadequate. Our team embarked on a fully customized development path, which allowed us to tailor every aspect of the site to meet their needs. This approach enabled Jung to maintain complete control over content management, ensuring ease of updates and scalability. Special Features Implemented: To accommodate the high demand for Jung’s products, we integrated a Waitlist functionality. This system restricts purchases to a daily quota via a special access code, effectively managing the product’s exclusivity and high demand. Impact and Client Feedback: The launch of the site marked a significant upgrade in Jung’s online presence, making it easier than ever for them to manage sales and customer interactions. The website’s fast loading times and the smooth integration of various sales and marketing tools have been key in boosting user engagement and satisfaction. Read More

Project Background: We embarked on a creative journey with our client from Canada to develop ‘Suntouched’, a website dedicated to celebrating blonde, salty sea-touched hair. Our client’s vision was to offer a line of hair lightening sprays and masks that reflect a pure and innovative approach. Challenges and Solutions: The original site was built using a basic site builder, which limited functionality and design options. Recognizing the need for a unique user experience, we conducted an initial audit by our SEO specialist to tailor our strategy effectively. We then proceeded to design a custom Shopify theme from scratch, ensuring a sleek, responsive, and accessible website for all users, including those with disabilities. Technical Implementation: The new site was developed on Shopify 2.0, integrating the latest web technologies to enhance user interaction and site performance. Our focus on modern, minimalistic design not only appeals aesthetically but also supports better navigation and user engagement. Impact and Results: Post-launch, Suntouched has not only attracted a significant increase in site visitors but also dramatically improved client acquisition. The site’s intuitive design and minimalistic aesthetics received overwhelmingly positive feedback. Most notably, Charlotte, the store owner, reported a remarkable 45% increase in conversion rates shortly after the site went live. Read More

Project Overview: Artificial Printer, an innovative company specializing in AI-generated t-shirt designs, approached us to develop a user-friendly and modern website. The project aimed to revolutionize the fashion industry by reducing waste associated with fast fashion, offering a more sustainable alternative for custom apparel. Objectives: Our goal was to streamline the process for customers to generate requests for creating personalized images and applying these designs to t-shirts. We focused on enhancing the user interface to facilitate easy navigation and efficient interaction. Technical Execution: We designed a clean, intuitive website that supports the seamless creation and ordering of AI-generated t-shirt designs. The development process included integrating sophisticated backend systems to handle image generation and print applications efficiently. Special Features Implemented: The site features advanced tools that allow customers to interact with the AI technology, customizing and visualizing their t-shirt designs before purchase. This functionality not only enhances the user experience but also aligns with the company’s goal to minimize fashion waste by producing only what is needed. Results and Impact: Following the website launch, Artificial Printer saw significant growth in sales and an increase in website traffic. The success of the site has been pivotal in expanding the company’s market presence and has reinforced their mission to reshape the fashion industry towards sustainability. Read More

Project: Designing an online store for Rozendal Vinegars, an esteemed producer of artisanal vinegars infused with modern botanicals. The target market consists of high-income gourmets. Objectives and Solutions: Our primary goal was to design a store that would not only boost sales but also enhance the brand recognition of Rozendal among its target audience. Using the Shopify platform and the pre-purchased Highlight theme, we crafted a sophisticated and user-friendly interface. The design harmoniously blends classic French motifs with contemporary touches and a mystical element, perfectly reflecting Rozendal’s unique branding. Technical Implementation: We adapted the Highlight theme to meet Rozendal’s needs by incorporating responsive development, custom animations, parallax scrolling, and specialized Shopify plugins. These features not only enhance the visual appeal of the site but also facilitate easy navigation and interaction, leading to improved conversion rates and user engagement. Outcome: Thanks to the deep integration of brand elements into both the design and functionality, the Rozendal online store successfully attracts its target audience and promotes increased sales. Our work on this Shopify site underscores our ability to create unique and effective solutions for elite brands. Read More

Project Overview: Automic Gold, a NYC-based fine jewelry brand known for its timeless, genderless, and handmade pieces, sought to modernize their online presence. Launched in 2017, their Shopify-based website needed a refresh to align with modern aesthetics and enhanced usability. Objectives: The primary goals for the project were to update the website’s user interface to a cleaner, more modern look, streamline the codebase, upgrade the existing Shopify theme, and implement additional features to improve overall site functionality. Technical Execution: Our team undertook a comprehensive overhaul of the website, which included cleaning up the codebase for faster load times and smoother operation. We upgraded the Shopify theme to leverage the latest web technologies and added new features to enhance the user experience. The project also involved extending our cooperation to include Conversion Rate Optimization (CRO) services, providing in-depth analysis of customer flow, and troubleshooting ongoing issues. Special Features Implemented: Key enhancements included advanced editing capabilities that allow the client to independently update content without ongoing developer support, ensuring greater control over site management. Results and Client Feedback: The revamped website has not only met but exceeded client expectations, offering a more streamlined, aesthetically pleasing, and user-friendly interface. The improvements have facilitated a smoother customer journey, leading to better engagement and satisfaction. The client has appreciated the independence in managing their content, which has significantly reduced their reliance on external development resources. Read More

Project Overview: Klova, a leader in holistic wellness and natural sleep solutions, sought to enhance their digital presence with a sleek, modern website redesign focused on their flagship product, the ZPatch. Our goal was to showcase the colorful imagery of their products while maintaining a minimalist design that emphasizes content through strategic animations and text highlights. Technical Execution: We upgraded Klova’s e-commerce platform from Shopify 1.0 to Shopify 2.0, ensuring a smoother, more scalable online environment. The redesign involved custom development for subscription management, including migrating plugin integrations to the new platform version and customizing the user dashboard for subscription controls on the user page. Special Features Implemented: The site now features enhanced animations that spotlight the product and its benefits, a user-friendly dashboard for subscription management, and improved session continuity to address previous user session interruptions. Results: The website relaunch on Shopify Plus, supported by our technical enhancements using Shopify CLI, Webpack, and Git, resulted in a 4% increase in overall revenue in the initial months post-launch. Additionally, average session times on the site improved, reflecting a more engaging user experience. Read More