Splus Consulting

Business Analytics – Sales & Marketing Function Geography: India Industry Vertical – IT & ITeS Industry Leading IT Systems Integrator with 25+ OEM Partnerships, wants to accelerate their Revenue. Since last 7 Years their Revenue is almost plateaued. They want to review the current GTM model and have a robust mechanism to ensure growth. After various rounds of vendor evolution, choses SPlus Consulting to analyse their current GTM and put in place a robust review mechanism to take timely decisions. The key challenge was to collect data from various Sources and Format, then Analyse which BU and OEM is giving consistent profitability. Identify the market and individuals that needs focus to ensure consistency and growth. SPlus Consulting was chosen for its ability to understand the client requirement and provide the right Data Analytics Solution. Challenge • Multi-site operation – 7 Locations • 1 Licensed Tool, 1 inhouse developed Tool and Manual Files producing Data in different Formats. • 9 Departments and each Department want customized Dashboard for decision making. • Each OEM having different Sales Calendar and producing Reports, accordingly. Solution • SPlus Consulting conducted interviews with stake holders from each Department. • Understood end-user requirement and developed a Data Story telling Solution – Dashboards. • Did DI/DQ audit and made ETL Process. • Recommended the right Tool for Enterprise Business Analytics, also optimized the number of Licenses. • Weekly Dashboard Automation done for each Department Benefits • Time spent for Review Report Preparation was reduce to almost nil, helping Team Leads to focus on market coverage activities. • Removed perceptions and data driven reviews helped Managers to Focus on key OEMs. • Overall employee morale went up since they felt that Data driven decisions are taken by their supervisors. • Organisation moved to Self Service mode in 6 months and that gave significant reduction in TCO • 20% increase in Revenue   Read More