Square Marketing

Ge Homes developed a brand identity designed to reflect its clients values and create a deep sense of belonging. The goal was to position the brand as a lifestyle reference, not just a housing provider, by combining design, services, and community. The solution focused on enhancing everyday life through inspiring, welcoming spaces that foster comfort and connection. The new identity is fresh, modern, and emotionally engaging, expressing both reliability and quality. It strengthens Ge Homes presence in the market and redefines the meaning of living. Read More

Le Panteraie in Montecatini Terme introduces a new concept of social living, combining wellness, fine dining, and curated events. The challenge was to develop a brand identity that could visually express the richness of the guest experience. Square Marketing responded by creating a comprehensive brand manual that defines the brands essence and visual rules. The identity balances luxury, elegance, and a sense of historic continuity, aligned with the venues character and local context. This ensures a consistent and memorable presence across all touchpoints. Read More

Son Of Wind is a brand rooted in freedom, wild spirit, and an open-minded vision, brought to life through a powerful and immersive identity by Square Marketing. Drawing inspiration from breathtaking natural landscapes around the world, the brand transforms each collection into a sensory journey. The visual language evolves with every destination, capturing the energy of the environment and infusing it into the garments. Influences from the Old West and Native American culture shape the brands aesthetic, giving it depth and authenticity. The result is a brand with a strong soul, where nature and style meet. The project involved branding together with the design and development of the website. Read More

Square Marketing developed the branding and website for Learning Lab, an educational platform within the Unihawk Group. The challenge was to engage a wide audience of students aged 9 to 24, while also gaining the trust of their parents. The solution combined vibrant visuals, playful yet professional design, and intuitive digital experiences. The brand identity balances energy and reliability, appealing to both young users and decision-makers. As a result, Learning Lab now presents itself as a dynamic, trustworthy platform that inspires learning and boosts engagement. Read More

Pinocchio 2.0 is a modern reinterpretation of Italian culinary tradition, designed to offer authentic flavors and meaningful experiences in an international setting. The challenge was to create a brand identity that avoids clichés and instead expresses true Italian values like warmth, elegance, and everyday pleasure. Square Marketing responded with a refined visual identity inspired by Italian signage, artisanal quality, and a rich, welcoming color palette. The branding extends across all touchpoints, creating a consistent and engaging customer experience. As a result, Pinocchio 2.0 is now positioned as a standout destination for Italian gastronomy and hospitality abroad. Read More

We Build Innovation is a brand shaped by vision, strategy, and a bold drive toward the future, captured through a structured and impactful identity system by Square Marketing. Rooted in the dynamic world of real estate investment and general contracting, the brand positions itself as a forward-thinking player in the urban and architectural development space. Inspired by modern design, tech culture, and the rhythm of the contemporary city, the visual identity reflects the brands core values: performance, speed, collaboration, professionalism, and passion. Every elementfrom the logo to the color palette and typographyhas been carefully crafted to convey strength, precision, and coherence. The result is a brand that doesnt just represent a company, but a mindset: building innovation, every step of the way. Read More