Teknon Group

Sustaining Top Google Rankings in a 5+ Year Partnership with a Global IT Services Provider

CLIENT: Newxel is a global IT partner that specializes in providing dedicated development teams and offshore R&D center services. The company operates across multiple industries and locations, helping businesses set up remote development teams in the client's preferred region. With a large workforce and a global presence, Newxel’s success hinges on clear, engaging content that highlights their technical expertise and services to potential clients. Background: Newxel, a global IT services company, partnered with Teknon to handle their content marketing needs. As Newxel expanded its digital presence, they required high-quality technology-related articles and optimized content for their business website and landing pages. Teknon was tasked with creating SEO-driven content while enhancing the existing website to improve its organic search performance. The collaboration has resulted in increased organic traffic and streamlined content development processes. The Challenge: Newxel needed to scale their content production to match their growing digital footprint. They required technology-related articles, SEO-optimized landing pages, and enhancements to existing content. The challenge was producing well-researched, high-quality content that would improve the website’s search engine rankings while simultaneously providing value to readers. Teknon was tasked with delivering a large volume of content quickly, while maintaining quality and consistency across multiple topics. Goals: Produce unique, technology-focused articles to enhance Newxel’s authority in the IT sector Create SEO-optimized landing pages to improve conversions on their business site Optimize existing website content to improve organic traffic and user engagement Ensure fast delivery of high-quality content to meet Newxel’s tight deadlines Strategy: SEO-Optimized Content Creation: Teknon focused on creating high-quality, keyword-optimized articles and landing pages that would rank well in search engines and drive organic traffic. Each piece was tailored to Newxel’s IT services, addressing both technical topics and user intent. Content Overhaul & Optimization: Teknon reviewed Newxel’s existing website content, optimizing it for SEO and readability to ensure it was aligned with current best practices. This included refining landing page content to increase engagement and conversions. Seamless Content Workflow: Teknon established an efficient workflow using Telegram for communication and a dedicated account manager to coordinate tasks. This helped streamline the content production process, ensuring Newxel’s deadlines were consistently met. Execution: Content Production at Scale: Teknon’s team of over 30 writers consistently delivered a large volume of content, producing a range of technology-related articles and landing page copy that aligned with Newxel’s brand and SEO goals. Optimized Content Delivery: The team optimized existing website content to improve SEO performance and user engagement, focusing on enhancing readability while ensuring the technical accuracy of each piece. Efficient Project Management: With a flawless project management system in place, Teknon delivered content on time, and when edits were requested, they were implemented promptly to meet Newxel’s quality standards. Results: Increased Organic Traffic: The SEO-optimized articles and landing pages delivered by Teknon resulted in a measurable increase in organic traffic, improving Newxel’s visibility in search engine results. Improved Content Efficiency: The collaboration allowed Newxel to produce a high volume of well-researched content quickly, streamlining their content development process and freeing up internal resources. High-Quality White Paper: One of the standout projects was a well-researched white paper, which received praise for its depth and technical accuracy, positioning Newxel as a thought leader in their industry. Streamlined Revisions and Edits: Teknon’s team responded quickly to feedback, ensuring that any necessary revisions were implemented promptly without compromising the project timelines.