Overview About The Branx

With Siddha Meditate, you easily integrate meditation into your routine. The healthtech platform that helps build a consistent meditation habit through daily guidance. Combining traditional practices with a modern narrative, Siddha acts as a dependable companion for those seeking peace and calmness. With an inspiring, lively yet calm branding we ensure their modern health tech brand still reflects their traditional approach to meditation. Pastel colors inspired by a mountain scenery and lightweight and thin illustrations complement the logo concept of reaching a higher self via meditation. On the app, smooth animations help create a calm user experience and a tranquil space for meditation. Have a look at the Siddha case study here: https://thebranx.com/work/siddha-meditate #branding #rebranding #uidesign #illustration

The future of the Cloud is humanless. North helps businesses reduce their cloud computing bills by up to 50% through AI-driven optimization. Just as the North Star serves as a beacon in the night sky, the goal of the brand enhancement was to position North as a pioneer in the Cloud industry. After adjusting the logotype, we continued creating the brand, focusing on enhancing the color palette and drafting branded illustrations. The imagery aligned with the brand colors relates to the sky-and-stars concept, adding a mystical, futuristic touch. With their new web and a brand launch communication video, the high-tech, future-ready brand is ready to lead the industry. Have a look at the North case study here: https://thebranx.com/work/north #rebranding #webdesign #motiongraphics #launchvideo

AstrumU's mission is to redefine how skills are valued in today's job market, driving the shift toward a skills-based economy. After translating their sophisticated tech solution into a human-centric brand, we redesigned their website to be more intuitive and visually engaging. The new visual identity reflects their mission, featuring subtle animations and lively illustrations—built around the idea of discovering the "star in you" and "guiding stars", a nod to their name's origin. #branding #rebranding #brandstrategy #webdesign #illustrationdesign #motiongraphics