Country
State
Cities
Data and Solutions for Better Business Decisions
1966
$150 - $199/hr
1000 - 9999
United States
NPD is the leading global provider of market information and business solutions covering brick-and-mortar, e-commerce, and emerging channels in more than 20 industries. We combine our unique data assets with analytic solutions to help our clients measure performance, predict trends, and improve results, advising them to help drive successful growth.
Explore The NPD Group office locations and service areas.
900 West Shore Road Port Washington NYC New York United States 11050
Browse, Compare, Shortlist, and Hire your ideal business partner with ease.
The NPD Group exceptional IT Services services give clients a considerable advantage over the competition.
No Portfolios Found yet...
Read The NPD Group reviews, client feedback, ratings, and experiences to learn more about the company's services and performance.
No reviews submitted yet...
What is the primary focus of The NPD Group?
The NPD Group provides market information, advisory services, and data analytics. It helps businesses measure performance, predict future trends, and make informed decisions by analyzing consumer behavior and retail sales data across various industries.
Which industries does The NPD Group serve?
The organization covers a wide range of sectors including apparel, appliances, automotive, beauty, books, consumer electronics, e-commerce, entertainment, food service, footwear, home, juvenile products, office supplies, retail, sports, technology, toys, and video games.
How does The NPD Group help businesses improve their market position?
By leveraging comprehensive point-of-sale data and consumer research, the firm provides insights into market share, product performance, and competitive landscapes. This information assists companies in identifying growth opportunities and optimizing their product assortments.
Does The NPD Group offer services for global markets?
Yes, the company operates globally with a significant presence across the Americas, Europe, and Asia-Pacific. It provides international market data and local insights to help brands navigate diverse retail environments.
What kind of data does The NPD Group collect?
The firm collects data from retailers, distributors, and food service operators. It also conducts consumer research to understand purchasing habits, brand loyalty, and the motivations behind consumer spending across different categories.
Can businesses use The NPD Group data to track retail sales?
Yes, tracking retail sales is a core capability. The organization provides detailed reports on sales trends, pricing, and distribution, allowing clients to monitor how products are performing in physical stores and online channels.
Does The NPD Group provide advisory services?
Beyond raw data, the firm offers expert advisory services. Analysts work with clients to interpret data trends, providing strategic recommendations for product launches, marketing campaigns, and supply chain management.
How long has The NPD Group been in the market research industry?
The company has been providing market information and advisory services for over 50 years, establishing a long-standing reputation for accuracy and depth in retail and consumer data analysis.
Is The NPD Group the same as IRI?
The NPD Group and IRI merged in 2022 to form a new, combined company. This union brings together extensive retail and food service data with advanced technology and predictive analytics to provide a more complete view of the consumer.
How can a company contact The NPD Group for services?
Interested parties can reach out through the official website by filling out a contact form. The site provides specific contact options for different regions and industries to ensure inquiries are directed to the appropriate team.
Does The NPD Group work with both small and large companies?
The firm serves a diverse client base ranging from small businesses to large global enterprises. The data and insights provided are scalable to meet the needs of various organizations regardless of their size or market reach.
What technologies are used to analyze market data?
The organization utilizes advanced data platforms and predictive analytics tools. These technologies process vast amounts of retail and consumer information to deliver actionable insights and forecasting capabilities to clients.
Does The NPD Group offer insights on e-commerce trends?
Yes, e-commerce is a major focus. The firm tracks online sales performance and consumer digital behavior, helping brands understand the shift toward digital shopping and optimize their online retail strategies.
Are there resources available for food service businesses?
Yes, the company provides specialized data for the food service industry, including tracking restaurant traffic, menu trends, and consumer dining habits to help operators and suppliers make data-driven decisions.
How does the company ensure the accuracy of its data?
Accuracy is maintained through rigorous data collection processes, partnerships with major retailers and distributors, and sophisticated validation methodologies that ensure the information reflects real-world market conditions.
Do you own or represent this business? Enter your business email to claim your TopITFirms profile.
You have successfully submit request your claim
Ask About The NPD Group
Usually replies instantly
zip, pdf, png, jpg
Thank you for submitting your inquiry, we will get in touch with you soon.