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Huggies Vietnam - Recover 60% Organic traffic

Huggies has experienced a significant decline in organic traffic, with an 80% drop from 2020-21, and the trend continues to decrease. Our primary goals are to halt the decline and regain 60% of the lost traffic within six months. Remarkably, we managed to recover 80% of the lost traffic within the designated six-month period. We achieved exceptional results with a staggering 110% year-over-year growth in traffic in Oct 2022.