Country
State
Cities
Only the Best in B2B Marketing
2001
$150 - $199/hr
10 - 49
United States
When it comes to hiring a marketing agency there are many options, but which one can you trust? Which B2B marketing agency has been serving and innovating marketing strategies for business brands from start-ups to Fortune 1000 companies since 2001? Which agency has been trusted by brands like LinkedIn, Dell, SAP, Oracle, Adobe and one of the largest telecom companies in the world for content, SEO, social media and influencer marketing? The answer is TopRank Marketing. B2B brands looking for that unique combination of strategic and tactical, creative and analytical are surprised to find the depth of experience combined with an innovation engine at TopRank Marketing. We are a B2B marketing agency that helps the best B2B companies of all sizes build trust, increase engagement and attract more customers at scale. If you'd like elevate your B2B marketing from mechanical to meaningful, check out the TopRank Marketing Blog, the Beyond B2B Marketing Podcast or one of our webinars on TopRank Marketing TV. You can also check out our case studies and solutions at TopRankMarketing.com.
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7701 Golden Valley Rd #27227 Minneapolis Minnesota United States 55427
952-400-0190
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Challenge A top enterprise software company known for its Unified-CXM platform, sought a marketing team that could help it expand its customer base beyond large established brands to smaller enterprise social media teams. While this brand's out-of-the-box Social Self-Serve Plan met these standards, competitors had already gained a foothold in the social space, presenting the challenge of gaining traction with these new audiences. Analysis & Insight: Product launches must inspire and deliver a clear value proposition, especially in today’s technological landscape where nearly every product is heralded as the next big thing. In the already crowded social media management space, we recognized that this brand needed more than hype for its Self-Service Social Plan. They required authentic voices to educate their audience, build credibility, and humanize the brand—all through engaging, visually compelling content. Strategy: With a goal of elevating key social KPIs such as reach and engagement, while driving product trials and increasing virtual attendance for the brand's Social Self-Serve Plan events, TopRank Marketing was engaged to launch a B2B social influencer program. The campaign was headlined by a documentary-style masterclass featuring prominent social media influencers. Leveraging existing relationships and industry credibility, TopRank Marketing guided the brand through the influencer selection process, securing powerhouse thought leaders Jay Baer, Ann Handley, Mari Smith and Paul Roetzer to lead a cast that included internal experts and customers from the brand who would be key for adding relevant insights. With a lineup of star-studded influencers secured, TopRank Marketing and the client hosted a virtual briefing and provided a detailed overview of the schedule, answering key questions and setting expectations for the upcoming event. Following the briefing, TopRank worked closely with each influencer to coordinate their live in-person shoots, while the client's team led video production and creative design efforts to ensure a seamless and impactful experience. On Social Media Day this fully integrated program brought together influencers, the brand, customers, and employees to amplify event messaging cohesively across all social channels,. Following launch, the theatrical run of documentary episodes were extended to give them a chance to gain traction via word of mouth and additional social promotion. No documentary would be complete without extra features. To add a touch of humanization and give audiences a behind-the-scenes look, influencers allowed the client to promote a blooper video on brand owned social channels. Results: The client's social influencer campaign showcased the impact of B2B influencer marketing on a global scale, reaching over 5,000 event registrations from audiences in North America, EU, Asia-Pacific and the Middle East. Thoughtful, data-driven promotion of the marquee social event provided high-impact results, as a combination of organic and paid messages reached over 23.4 million people and drove nearly 100,000 engagements. Targeted outreach was equally powerful, exceeding their benchmark in accounts reached and Marketing Qualified Leads, which ultimately contributed to significant new Annual Recurring Revenue. Celebrated internally as the client's “Campaign of the Year,” the success of the campaign earned a Content Marketing Award from the Content Marketing Institute for Best Use of Influencer Marketing. Read More
Information Technology
$50001 to $100000 USD
12 weeks
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What core services does TopRank Marketing provide?
TopRank Marketing specializes in integrated digital marketing services. Key offerings include content marketing, search engine optimization (SEO), influencer marketing, social media marketing, and email marketing strategy. The agency focuses on helping brands increase visibility, engagement, and authority through data-driven marketing programs.
How does TopRank Marketing approach content marketing?
The agency utilizes a holistic approach to content marketing that combines SEO, social media, and influencer collaboration. By creating high-quality, relevant content, the firm helps businesses build trust with their target audiences and improve search engine rankings, ultimately driving measurable business results.
Does TopRank Marketing work with B2B companies?
Yes, TopRank Marketing is widely recognized for its expertise in the B2B sector. The agency works extensively with B2B organizations to develop marketing strategies that address complex buyer journeys, improve lead generation, and establish thought leadership within competitive industries.
What is the agency's experience in influencer marketing?
TopRank Marketing has significant experience in B2B influencer marketing. The firm helps brands identify, engage, and collaborate with industry experts and influencers to amplify content reach and build credibility. This strategy is designed to connect brands with niche audiences through trusted voices.
How long has TopRank Marketing been in business?
Founded in 2001, the agency has over two decades of experience in the digital marketing industry. This long-standing history provides a deep foundation of expertise in evolving search engine algorithms, content trends, and digital strategy development.
Does TopRank Marketing provide SEO services?
Yes, SEO is a fundamental component of the agency's service offerings. The team provides comprehensive SEO consulting, including keyword research, on-page optimization, and technical SEO audits, all aimed at increasing organic search visibility and driving qualified traffic to client websites.
Can TopRank Marketing help with social media strategy?
The agency offers social media marketing services designed to increase brand awareness and engagement. Strategies are tailored to align with broader marketing goals, ensuring that social media efforts support content distribution and audience building across relevant professional platforms.
What industries does TopRank Marketing serve?
The agency serves a diverse range of industries, with a strong emphasis on B2B technology, software, and professional services. The team has extensive experience working with enterprise-level organizations that require sophisticated, data-backed marketing strategies to reach complex decision-making audiences.
How does the agency measure the success of marketing campaigns?
Success is measured through data-driven analytics and performance tracking. The agency focuses on key performance indicators (KPIs) such as organic traffic growth, engagement rates, lead generation, and overall return on investment, ensuring that marketing activities directly contribute to business objectives.
Is TopRank Marketing a full-service digital agency?
The agency focuses on integrated digital marketing rather than being a traditional full-service advertising agency. The primary expertise lies in content, SEO, and influencer marketing, which are often integrated to create cohesive digital marketing programs for clients.
Does the agency offer consulting services?
Yes, consulting is a core part of the engagement model. The team works closely with clients to develop strategic marketing plans, perform audits, and provide ongoing guidance to ensure marketing initiatives remain aligned with evolving business goals and market conditions.
How can potential clients contact TopRank Marketing?
Interested parties can reach out through the contact form available on the official website. The agency encourages businesses to provide details about their marketing needs to facilitate a productive initial conversation regarding potential collaboration.
What makes TopRank Marketing different from other agencies?
The agency differentiates itself through a specialized focus on B2B marketing, a long history of industry thought leadership, and a unique approach to integrating content, SEO, and influencer marketing. This combination allows for highly targeted and effective campaigns for complex B2B markets.
Does TopRank Marketing publish research or insights?
Yes, the agency is known for producing extensive research, industry reports, and educational content. This commitment to thought leadership helps clients stay informed about digital marketing trends and best practices, reinforcing the agency's position as an industry authority.
Does the agency work with enterprise-level clients?
Yes, the agency has a proven track record of working with large enterprise clients. The team is equipped to handle the scale and complexity associated with enterprise marketing needs, providing strategic support that aligns with corporate objectives and long-term growth goals.
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