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The Behavioural planning agency
1982
$150 - $199/hr
50 - 249
United Kingdom
We produce award-winning media strategies based on the knowledge of people’s behaviour; how people think, feel and act. We uncover these insights by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. It’s through this behavioural approach that we deliver authentic, creative and effective media solutions.
Explore Total Media office locations and service areas.
125 Kensington High Street London London United Kingdom W8 5SF
020 7937 3793
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What is the primary focus of Total Media?
Total Media operates as an independent media agency. The core focus involves using behavioral science to understand how people think, feel, and act, which informs media planning and buying strategies to drive business growth.
Where are the offices for Total Media located?
The agency maintains a primary presence in London, with additional offices located in Leeds and Solihull.
What kind of services does the agency provide?
Services include media planning and buying, data and analytics, behavioral consultancy, search marketing, social media management, and programmatic advertising. These services are designed to connect brands with audiences through evidence-based strategies.
How does behavioral science influence the media planning process?
Behavioral science is integrated into the planning process to move beyond traditional demographics. By analyzing human decision-making and cognitive biases, the agency develops campaigns that resonate more effectively with target audiences, leading to better engagement and performance.
Does the agency work with specific industries?
Total Media partners with a diverse range of sectors, including retail, finance, automotive, travel, and leisure. The agency adapts its behavioral approach to meet the unique challenges and audience behaviors specific to each industry.
Is there a specific approach to data and analytics?
Data is treated as a foundational element for all campaigns. The agency utilizes advanced analytics to measure campaign effectiveness, optimize media spend, and provide actionable insights that inform future marketing decisions.
How can a potential client get in touch with the agency?
Interested parties can reach out via the contact form provided on the official website or by calling the London, Leeds, or Solihull office numbers listed in the contact section.
What makes this agency different from other media buyers?
The agency distinguishes itself through its status as an independent behavioral planning agency. By prioritizing the science of human behavior over standard industry practices, it offers a unique perspective on how to influence consumer choices.
Does the agency offer support for digital transformation?
Yes, the agency assists brands in navigating digital transformation by aligning media strategies with evolving consumer digital habits and leveraging technology to improve campaign reach and efficiency.
Can the agency handle international media campaigns?
As a member of the Local Planet network, the agency has the capability to execute media campaigns on a global scale, providing local market expertise across various international regions.
What is the agency's philosophy regarding media investment?
The philosophy centers on maximizing the impact of every pound spent. By focusing on behavioral insights, the agency ensures that media investment is directed toward channels and moments where it will have the greatest influence on consumer behavior.
Does the agency provide search and social media services?
Yes, search and social media are core components of the digital service offering. These channels are managed with a focus on performance and audience targeting to ensure they contribute effectively to overall business objectives.
How does the agency measure campaign success?
Success is measured through a combination of brand awareness metrics, conversion tracking, and return on investment analysis. The agency works closely with clients to define clear KPIs that align with specific business goals.
Does the agency work with both large and small businesses?
The agency partners with a variety of clients, ranging from established enterprise brands to growing businesses, tailoring its behavioral planning strategies to suit the scale and requirements of each client.
What is the benefit of working with an independent agency?
Working with an independent agency allows for greater flexibility, transparency, and a focus on client-centric outcomes rather than being tied to the rigid structures or global mandates often found in large, network-owned agencies.
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