Overview About Transform Agency

CHALLENGE Our customer's goal was to establish an e-bookshop where users of all ages, whether adults or children, can effortlessly discover their preferred reading genres. SOLUTION Our primary focus was on crafting handy navigation and a comprehensive product listing, highlighting featured bestsellers. We took into account potential performance concerns and optimized site search speed through third-party integration. Consequently, the final version of the site offers a broad range of literature options for both children and adults, employing light colors to evoke the feeling of being immersed in a book while accessing the desired information.

PROCESS After completing the audit, we’ve found multiple breaches of Magento standards as well as many suboptimal solutions being used. Some of the most obvious issues were: Called the object manager directly on template files. Created block object in template files. Using ObjectManager in module logic. Too much logic in PHTML templates. Plugins with around() are used instead of before() and after(). Using cacheable=“false” in layout handles. We’ve started optimizing the website and rewriting the code in accordance with the best practices. During this optimization we’ve also found out that the MYSQL search was used which was really slow, so we’ve implemented Algolia search instead which improved the search speed over 5 times. When finished, on average the loading speed have improved by 6–7 times per page and the website passed the Google Web Vitals tests. On top of that, we’ve delivered a custom extension that empowered Titan Rig’s USP of providing customization options for PC cables. The solution allowed users to choose custom colors for the cables and see how the product would look in real-time. Finally, we’ve done some SEO work, improved website’s structure and updated the metadata together with sitemap & robots.txt files and scheduled regular SEO maintenance activities. RESULTS As a result, the overall website performance increased to be in the green zone of Google Page Speed insights, and the loading speed have improved by 6.5 time on average. Some pages started loading within 1.5 seconds while they loaded for over 20 seconds before. Conversion rates and overall sales have improved significantly, 30% increase within the first 3 months and the dynamics are still positive, which allowed Titan Rig to invest more into further e-commerce improvements and new feature releases.