Vention

As one of the world’s most renowned Forex brokers, IC Markets wanted to better serve its 200,000+ active clients worldwide by going digital. The challenge The goal was ambitious: replace a 10-year-old legacy CRM system with Salesforce and fully automate all core business processes. As an experienced digital transformation advisor and Salesforce partner, Vention was fit for the job, so our team of senior developers and Salesforce specialists set to work. Our impact We interviewed key users and performed a thorough requirements analysis to get the inside scoop on IC Markets’ current sales processes, corporate hierarchy, and goals. Our team outlined a detailed tech strategy and scheduled all required workshops and training. We set up Salesforce Sales Cloud and then migrated data from the existing CRM. We also customized the synced database, elevating the customer experience across every touchpoint.  Vention’s engineers configured advanced reports and dashboards for increased visibility, enabling IC Markets to track sales spikes and generate brand loyalty. IC Markets now has a 360-degree view of their customer base, as well as automated KYC (“know your customer”), lead generation, and account management processes. The new CRM system reduced new user onboarding time by 30 percent. Read More

The ultimate goal of Verfacto, an advanced customer experience analytics platform, is to make data analytics work for a user — and not the other way round. By offering much more than just charts and graphs, the company helps businesses chart a winning marketing strategy through daily reports, real-time customer profiling, and AI-powered behavior predictions.  The challenge Though already successful in its field, Verfacto partnered with us to expand the solution’s functionality and maximize performance. Our major goal was to help the company handle millions of concurrent workflows more seamlessly and with less resources, which was possible thanks to leveraging the Cadence code platform. Our impact Vention’s engineers optimized data processing with the help of HyperLogLog to enable Verfacto to count unique users faster and in real time. We also introduced analyzing and aggregating customer-related data so online shops could improve customer segmentation and speed up the system’s response times. Our team added reporting functionality based on aggregated data; this empowered Verfacto’s clients to quickly get visibility into what customer groups buy what and when — and adjust their strategic vision accordingly. Read More

DAQ Electronics, a powerhouse that builds high-end access control solutions for some of the most secure locations in the world, aimed to secure its success into the future. The challenge Amid rapid technology change, DAQ’s goal was clear: to complete a series of system and software updates to meet their evolving needs. As their products’ legacy features no longer passed muster, they also needed new communication protocols, more drivers, and additional hardware types. A lack of documentation further complicated matters. Our impact Our team of security engineering experts gained insights into the inner workings of DAQ’s firmware, taking over the support and development of new features.  Next, we overhauled the backend of DAQ’s solutions. We migrated the existing functionality to a new, high-capacity architecture quickly — and with next-to-no business disruption.  We also began building a web server and a mobile app ?to help users streamline and digitize their security management pipelines.  Our engineers have led dozens of DAQ’s award-winning projects from concept to reality. Read More

Responding to ever-increasing competition in trading, Cyprus-based online broker Axiance (formerly EverFX) launched a major rebrand to enhance its services and value to customers. Increased efficiency and automation was the name of the game — and Salesforce was the replacement CRM of choice. The challenge Recommended by Salesforce and our existing client IC Markets, Vention stood out among competing software vendors and was selected to develop a full-fledged CRM solution. Our challenges were to seamlessly migrate 10 years of data from the existing infrastructure to Salesforce, reduce manual errors, improve user retention, and increase customer loyalty. Our impact First, we helped Axiance select the right Salesforce licenses to future-proof their investment. After just one week, Axiance was so impressed that they engaged us for custom client service development. Our team integrated multiple APIs into the new system without downtime or data loss.  We added new languages to the system, plus 200 different methods to deposit or withdraw money.  We also redesigned the client-facing mobile app on both Android and iOS for 24/7, on-the-go insight into assets in real time.  Overall, this brand-new omnichannel experience dramatically increased sales. Read More

New York-based fintech company Vestwell identified that one-third of small US businesses had a big problem: the lack of a retirement savings plan due to high costs and administrative burden. To close the gap, it built a pioneering API-based technology that streamlines workplace investing programs. The challenge Powered by an ambitious plan to power 30 million companies nationwide, Vestwell enlisted Vention for a series of development projects that could improve the entire platform and enhance recordkeeping modules. Vestwell also relied on us to fold in high-stakes integrations with state retirement plans and the Voya and Franklin financial platforms. Our impact We evaluated and refactored product code to increase agility, security, and development speed. We engineered three advanced recordkeeping modules and integrated existing infrastructure with third-party HR and payroll systems.  Having supported Vestwell since its Series A, we’ve watched the company grow into one of the top US digital recordkeeping providers.  In 2020, Vestwell reached 200 percent overall growth, followed by a $63M Series C in 2021 led by Wall Street giants such as Wells Fargo, Goldman Sachs, and Morgan Stanley.  In 2022, Vestwell was on track to achieve 3x client growth. Read More

Two-thirds of prescriptions in the UK are refills. But with an average of 10 days and several trips from GP to pharmacy needed for patients to obtain their medications, change was needed. Cambridge-based startup Healthera had the cure: an app that allowed patients to request, track, and manage repeat prescriptions in just a few taps. The challenge When they needed a proven healthtech partner, Healthera turned to Vention to accelerate innovation and product development. Priority was placed on making Healthera’s pharma supply chain more resilient, which was of utmost importance during the height of the pandemic. Our impact We created a solid refinement plan from the ground up, including code refactoring, mobile app architecture redesign, and QA automation framework development. Next, we set up containerized infrastructure to empower the delivery of high-quality code — faster and at scale.  We addressed the latest mobile accessibility requirements, ensuring best-in-class UX and improving customer retention.  Our engineers enhanced the geo-based search, which supported same-day drug delivery. Read More

Mindful of the increasingly flexible workforce, NY-based startup Convene set out to innovate commercial real estate by providing businesses of all types with the high-end amenities established tech startups enjoy. The challenge After raising a $20M Series B led by real estate leader Brookfield Property Partners, Convene approached Vention for our proptech expertise. Our challenge was to build its online booking solution from the ground up, integrating it with Stripe for more streamlined payment management. Our impact We implemented Salesforce CRM to automate booking, tax calculation, and property tracking, dramatically improving efficiency quickly. We also developed native iOS and Android apps to help landlords, tenants, and visitors manage all property-related activities easily in one place.  Finally, we fine-tuned the Cafe application, enabling users?to seamlessly handle on-site culinary services.  With its powerful new tools, Convene established itself as the go-to place to work, meet, and host events for the likes of Amazon, Deloitte, and Netflix.  They raised $231M+ in funding to continue driving real change across 23 locations worldwide. Read More

Challenge Barchart was looking for highly skilled Angular and PHP engineers to revamp the main web solution. Solution Developed the core website along with the backend of the Tools tab with rich customization opportunities (follow statistics, subscribe to real-time updates, add your own lists, etc.) Security revision and optimization of the active components as well as the development of multiple new components and charts Created Historical Server API that easily managed the heavy workload and definitely struck a crucial cost-performance balance. Read More

DealCloud is a world-class provider of CRM and deal management solutions for private equity firms and investment banks.Before teaming up with Vention, DealCloud built its SharePoint-based CRM system. However, clients' diversified needs prompted DealCloud to create a more versatile and flexible solution. Since 2016, Vention has been implementing new features into a once-created platform to tackle all the rigid requirements coming from enterprise-level investment companies. The integrations we've made are designed to deliver precise data for better business analysis and decision-making processes. DealCloud's solution helps clients create extensive email campaigns, analyze recipients' interactions with emails, use the most precise data from external providers, and synchronize with Microsoft Office products. To enable the automation of transactions and deal-making activities, Vention's engineers developed an AI-based model that handles large data sets generated by capital market firms. Throughout our 6-year partnership, Vention has been providing DealCloud with the exact skill sets needed, i.e. backend, frontend, QA, and DB specialists capable of handling complex, high-volume systems. Among the technologies, our engineers use both time-tested technologies, such as .NET, as well as the latest versions of React/Redux. To accelerate data search amidst the huge databases, we use Elasticsearch, Kibana, and AI Search. We also use Azure stack (Storage, Topics), as well as leverage AWS products and services. After DealCloud joined Intapp, our engineers were entrusted to develop a comprehensive cloud-based platform - OnePlace, which will manage all phases of client relationships throughout the professional and financial services transaction ecosystem. Read More

Unlimint is an innovative fintech provider and licensed ecommerce acquirer. The company aims to make electronic payments convenient and highly secure for eCommerce businesses around the world. Challenge Unlimint needed to fine-tune data management between different departments and make the merchant onboarding process more flexible and time-efficient. Having evaluated a lot of vendors, their in-house team chose Salesforce as the perfect solution. In order to optimize their use of the platform, Unlimint looked for an experienced implementation partner in early 2020. The Client teamed up with Vention and entrusted our team with a prompt Sales Cloud launch.  Solution Vention centralised and automated Unlimint's merchant onboarding process; Integrated all related activities into a single, transparent system; Optimised the company’s Lead Management System for onboarding; Used Apex triggers and Flows to automate recurring email reminders; Customised the Salesforce solution according to the client's business needs to create more effective teams; Built in Lightning elements and Communities to include web forms for onboarding data; Synchronised these web forms with Salesforce data to enhance information security; Used Salesforce to speed up merchant onboarding from a few days to near-instant verification (more happy customers); Used a Sales Cloud solution to streamline teams' collaboration and exponentially enhance employee productivity; Used the platform to track performance and changes across the involved departments, identifying bottlenecks and eradicating them. Read More

As part of its mission to deliver exceptional online healthcare ?to organizations across Canada, telemedicine startup Dialogue developed a winning formula: proprietary technology powered ?by the country’s largest virtual medical team paired with ?patient-centric care. The challenge After several unproductive engagements, Dialogue approached Vention for our DevOps expertise, backend proficiency, and cloud know-how. We immediately set to work building an innovative virtual clinic.  Then, when COVID hit in 2020, Dialogue experienced a 5x surge in demand — and traffic — and their ongoing success rested on their ability to act fast. That’s when a dedicated Vention team jumped in and took over ongoing optimization that kept the company going in a time of crisis. Our impact Having partnered with Dialogue since their Series A, we’ve supported them all the way through a partnership with Sun Life and a $79M IPO in early 2021. The latency of heavy queries was reduced from 60 seconds ?to under 30 milliseconds. We deployed a multi-account AWS environment ?designed to provide granular, centralized, and secure control over workloads.  We delivered a virtual clinic, automated patient management, preliminary screening via a chatbot, and assistance in preparing the platform for SOC 2 certification. Read More

Following a failed attempt with a previous vendor unable to satisfy their ever-growing development needs, Thirty Madison was referred to Vention by a former client of ours. To arrive at a functional solution faster and at scale, their team tapped into our backend and DevOps capabilities to create a full-blown web solution that connects users with licensed physicians offering unique FDA-approved baldness treatment plans. Keeps gained remarkable traction in the market, and we were further entrusted to build frameworks for their other brands, ultimately helping Thirty Madison double down on their mission and approach a more diverse set of diseases. Additionally, during the rapid escalation of COVID-19 in 2020, our team partnered on the launch of a new Urgent Care service within just two weeks. The result Backed by Vention from MVP to unicorn status and beyond, Thirty Madison has expanded from treating hair loss to migraines with the Cove brand, as well as launched acid reflux treatment service Evens. Moving forward, the company aims to cover every single chronic condition, believing that human-first healthcare is a right, not a privilege — and we, of course, will be there to support them on their mission. Read More

Back in 2013, ClassPass set a highly ambitious goal: to bring together the world’s best workouts on one app. Once ClassPass had become the premier fitness membership platform, all it needed was the right engineering partner to help meet its goal. Vention made the cut. The challenge The project scope far exceeded ClassPass’s existing resources, and quick team growth was vital, but they didn’t have the time to hire gradually. Thanks to our pre-vetted talent and streamlined staffing approach, we were able to step up and build feature-rich iOS and Android solutions from scratch and help develop a venue portal and admin panel for more effective user and studio management. Our impact In just two months, 35+ best-in-class Vention developers were on board. We set up a CI/CD pipeline for internal services coupled ?with DevOps best practices that helped ClassPass expand to 30 countries and unify more than 40,000 studios. Backed by Vention from Series A to Series E and beyond, ClassPass not only became the world’s largest fitness network, but also the first unicorn of the decade to achieve an $8.4M valuation. Read More