Voombaa

About Project Airblack is on a mission to help people turn their passions into livelihoods. As a learning platform, Airblack enables individuals to become successful creators or micro-entrepreneurs. With the evolution of business tools and social media, creation has been democratized on the internet. This shift has led to the rise of creators who are surpassing established brands and businesses. Today, it is possible to start a salon, nutrition clinic, content studio, or restaurant from home with the right passion, skills, and knowledge. Believing that the next decade will be dominated by internet-first creators and entrepreneurs, Airblack aims to empower millions with high-quality courses, helping them transform their passions into sustainable professions. Challenge After pivoting from travel, Airblack aimed to transform into a Skilling Academy and community, empowering individuals to thrive as creators or micro-entrepreneurs. In need of a comprehensive overhaul, the initiative involved rebranding Airblack as a master brand encompassing a creator community and academies. Sub-brand categories were established to represent various creator clubs and specialized academies where individuals could learn specific skills from experts. A key differentiation was Airblack's emphasis on live courses, which was central to enhancing the product experience and engaging its audience. Client Airblack Service Visual Identity, Brand guidelines, Experience Design Sector Edtech, Upskilling, Passion Economy Year 2021 Airblack repositions its essence as "Magical Transformation," emphasizing life's potential for engaging explorations and new ideas. This includes pursuing opportunities, enhancing skills, and achieving professional growth. Airblack facilitates these journeys, enabling individuals to create, live, and evolve.  The Orbis symbolizes Airblack's identity and future vision, embodying its overarching narrative and emotional direction. Its versatility allows for diverse applications, using different colors to distinguish categories and themes effectively. This dynamic symbol adapts to convey various messages to the audience, forming a foundational element for each Sub-brand's unique story and character. The Masterbrand and sub-brand texts are meticulously balanced in weight and size to complement Orbis and the entire branding system, enhancing each category with distinctive colors. Read More

About Project Airblack is a member’s only travel club where the world’s best travelers help its members craft unforgettable travel experiences. Airblack members get access to an Airblack influencer on a personal chat, which allows them to take all crucial decisions such as which cities to choose, where to stay, where to dine, where to party, what fun things to do, and so on. Airblack members also get access to member-only rates on flights, hotels & experiences in more than 50 countries. Airblack is a one-stop for all your trip planning and booking needs. Backed by Asia’s marquee VC fund, Saif Partners, they are reimagining how travel is planned and booked by the new age independent traveler. Challenge Airblack's online marketplace consists of Influencers (Travel Designers) on one side and member travelers on the other, with the business team working closely to optimize operations and experience. They had a working business flow on WhatsApp and Instagram, along with tracking key business activities through excel documents. Collaborated to identify, strategize, and craft the end-to-end experience of the Airblack product ecosystem, aligning with business goals, user needs, and brand purpose.  Client Airblack Service Service Design, Experience Design Sector Travel, Social Commerce, Consumer tech Year 2020 The collaboration's primary goal was to develop a web and mobile app experience that allows Airblack influencers to chat, recommend travel content and products, and simultaneously plan unique itineraries for members. The second, and most crucial, objective was to create a seamless web and mobile experience for Airblack members, facilitating communication, content consumption, decision-making, booking, and providing feedback on the designed itineraries. Read More

About Project Airblack is a member’s only travel club where the world’s best travelers help its members craft unforgettable travel experiences. Airblack members get access to an Airblack influencer on a personal chat, which allows them to take all crucial decisions such as which cities to choose, where to stay, where to dine, where to party, what fun things to do, and so on. Airblack members also get access to member-only rates on flights, hotels & experiences in more than 50 countries. Airblack is a one-stop for all your trip planning and booking needs. Backed by Asia’s marquee VC fund, Saif Partners, they are reimagining how travel is planned and booked by the new age independent traveler. Challenge Airblack's online platform helps its millennial audience discover and craft the most exciting travel experiences. Growing at a steady pace, they wanted to build and improve their brand discoverability, recall, and loyalty. Collaborated to help them connect with their audience on a deeper emotional level, ensuring recognition as a vital part of the travel planning experience now and in the future. Crafted a unique identity that communicated and cemented its positioning, making it memorable and beloved by its audience, and distinguishing it beyond its powerful functional and technological capabilities. Process Leadership workshops were conducted to understand the vision, story, and impact of the business. Immersing in the Airblack experience as customers, travel influencers, and staff members—through chat conversations and interviews—yielded real insights. It became clear that a new strategy to redefine their identity could evoke a sense of self-actualization in their young millennial audience, making them feel like a fundamental part of a broader community of expert travelers. Client Airblack Service Visual Identity, Brand guidelines, Website  Sector Travel, Social Commerce, Consumer tech Year 2019 Developed the 'Orbis' to personify the proposition—an expression of ever-evolving 'travel and discovery' that identifies and resonates with the perpetual 'self' at its core. This monobloc form blends the expanse of possible travel discoveries through the compass, with the 'self' at the center, bracing the form together and providing direction. The Orbis serves as a fundamental symbol of Airblack's vision, aligning its communication across various platforms. The brand identity has been well-received in India’s startup community, increasing brand awareness by nearly 50% and driving a 20% rise in high-ticket travel transactions. Read More

About Project EV-CO is a dedicated community committed to building a sustainable mobility ecosystem. Its mission is to drive transformation and set the stage for a brighter future. Through advanced mobility solutions, EV-CO aims to inspire change, offering both financial upliftment and ecological benefits. With a strong focus on innovation, EV-CO empowers individuals to lead confident, financially secure, and environmentally conscious lives, whether in bustling cities or smaller towns. Challenge EV-CO is a cutting-edge, sustainable mobility ecosystem that catalyzes transformation, paving the way for a brighter future. By delivering advanced solutions, EV-CO offers customers financial empowerment and ecological benefits, promising them a better tomorrow. EV-CO sought collaboration to redefine its identity, aiming to unify its look, feel, purpose, and experience across multiple channels, to stand out and solidify its position as one of the advanced mobility solutions in the market. Process Through intensive leadership workshops, EV-CO meticulously explored its vision, narrative, and business impact. By closely aligning with its founders, the initiative centered on crafting a distinct proposition that precisely encapsulated the company's values, culture, goals, and influence. Client EV-CO Service Visual Identity, Brand guidelines Sector Automotive, Clean Energy, Sustainability Year 2021 The brand's core theme of 'togetherness for better' is visually embodied in an identity featuring four circles seamlessly merged into a natural and harmonious shape. These circles represent wheels driving transformation, while their convergence symbolizes connection, collaboration, and communication. To enhance legibility and recognition, the brand letters are strategically placed within the circles. Olive green serves as the primary color, symbolizing balance, progress, optimism, and meaningful connections. This design not only communicates the brand's approachability and commitment to nurturing relationships but also reflects its aspiration for a brighter, more humanistic future. Read More