Workhorse Digital

Veuve Clicquot

The Client: For over 250 years, Veuve Clicquot has been defined by its quest for excellence, love of the finest grape variety, Pinot Noir, and mastery of the art of aging champagne. Hotel Clicquot was created as a place where guests can discover the extraordinary world of Veuve Clicquot. Alongside the Noosa hotel stay experience, exclusive merchandise was offered through an online store, offering a new way for the champagne house to engage the public. The Challenge: With a limited sales window and an exclusive array of merchandise available for sale, the Hotel Clicquot online store could only rely on seasonal promotions to drive sales. Slow burn awareness driving activities would not have enough time to effectively boost sales, and both Veuve Clicquot and partner brands such as Smeg were eager to see a high level of engagement is a strictly limited timeframe. The Solution: With a primary focus on driving sales to ensure that Veuve Clicquot’s could achieve their revenue targets within the time available, we created a variety of ad sets across both Google PPC and Google Shopping campaigns, optimising the e-commerce store setup to best feed product data into these campaigns. As with all our campaigns, we carried out a manual bidding strategy with daily monitoring and updating throughout the campaign’s infancy to avoid wasted spending and ineffective targeting. The Results: Through conversion-focused paid marketing campaigns, the Hotel Clicquot shop was able to generate significant sales in a short space of time. The year-on-year success of this campaign allowed the Veuve Clicquot e-commerce store to expand from a seasonal sales channel into a permanent one. The success of this campaign was thoroughly consolidated moving into the second year. Comparing YoY data showed significant increases in revenue generated, customer engagement, audience reach and the percentage of returning customers.