Yellowstone Labs

Company Description: DataStreet is a time and materials tracking software for the construction industry. Challenge: When DataStreet engaged us, they were operating as a mobile application-only platform. Many of their users had outdated phones that were no longer supported by the Apple or Google app stores. Additionally, DataStreet wanted to roll out new platform features faster than the app stores allowed. DataStreet sought to expand the reach and usability of its successful mobile application by making it accessible through a web browser. Our Solution: To expand the reach and usability of their mobile platform and expedite the implementation of new features, we converted their mobile application into a progressive web application (PWA), making it accessible from a web browser. Process: We used Expo Web for the conversion, which allowed us to leverage DataStreet's existing React Native codebase. This approach enabled a seamless deployment of their mobile app as a progressive web application without requiring extensive code rewrites. Expo Web provided the necessary tools to adapt the app's UI and functionalities to accommodate different screen sizes and browser environments, ensuring a consistent user experience across all platforms. The conversion process involved optimizing the app's layout and navigation to cater to web-specific interactions while maintaining its native-like feel. We made adjustments to handle browser-specific events and implemented responsive design principles to ensure that the progressive web app adapted gracefully to various devices and screen orientations. Results: By utilizing Expo Web, we efficiently expanded the availability of DataStreet's mobile application, making it accessible to users on any device with a web browser. This significantly broadened the platform's usability and reach. Additionally, DataStreet can now roll out new features quickly without waiting for approval from the Apple and Google app stores. Read More

Company Description: Envisso is a platform that helps payment companies identify and mitigate merchant risk with automated merchant onboarding and real-time credit and fraud monitoring. Challenge: Envisso faced challenges with a poorly optimized tech stack. They relied on costly, large-scale systems like Databricks, which didn't align with their needs. Their data ingestion pipeline was buggy, producing incorrect data and causing significant backlogs. The team lacked technical expertise, and rigid organizational rules hindered development and innovation. Our Solution: Envisso's CTO engaged us to overhaul their technical approach. We recommended a shift to a more efficient tech stack tailored to their needs, including PostgreSQL, RDS, and Golang. We simplified their data model, developed proofs of concept (PoCs) to demonstrate improvements, and redesigned their UI to integrate seamlessly with the upgraded data model. We also: • Introduced advanced UI libraries for faster, more flexible development. • Provided training to upskill their team in best practices and new technologies. • Created comprehensive documentation covering system architecture, deployment, troubleshooting, and coding standards, ensuring their team could sustain and grow their system. Process: Our work began with a thorough assessment of Envisso's infrastructure to identify inefficiencies. Collaborating closely with their team, we outlined a roadmap for improvement, restructured their development workflow, and provided hands-on support during implementation. Results: The transformation equipped Envisso with a modern, scalable, and cost-efficient infrastructure, improving data accuracy and eliminating backlogs. Their team, now upskilled, could maintain the system and develop features independently. By the end of our engagement, Envisso expressed high satisfaction with their improved efficiency and agility. Read More

Company Description: Fulcrum SaaS is an enterprise-grade Customer Data Platform offering real-time analytics and personalized user experiences to boost website conversions. Challenge: Fulcrum SaaS had a clear vision and a robust Neo4j-based database but lacked the in-house development resources and skills to build their user portal, API integrations, and back-office systems. They needed an outsourced team to bring their vision to life. Our Solution: We collaborated directly with their CTO, augmented their development team, and brought their vision to life by building an enterprise-grade Customer Data Platform. This platform integrates real-time data processing and provides robust personalization capabilities for their users. We developed a platform that interfaces with multiple third-party APIs for both push and pull operations, ensuring a seamless user experience. Additionally, we created routines for generating ad-hoc PDF reports based on client-specific and time-specific data and developed tools to help their clients deliver personalized content to users on their websites. Process: Our involvement included providing five of our engineers to augment their team and expand their skill set. We participated in daily sprint calls to ensure continuous progress and alignment with their goals. Over the past five years, we upgraded their technology stack four times, each upgrade significantly enhancing the platform's performance and scalability. The first version used Nuxt.js, the second was upgraded to ExpressJS, the third to ReactJS, and the fourth to ReactJS with Golang. Results: Our collaboration with Fulcrum SaaS resulted in a robust, high-performing, and user-friendly platform capable of serving clients of any size. Their team has been so pleased with our work that we have maintained a continuous working relationship with them for over five years Read More

Company Description: KPI Ninja is a data analytics platform designed to help healthcare organizations measure, analyze, and improve performance through comprehensive KPI tracking and reporting. Challenge: Originally developed as a minimum viable product (MVP) by master's students in Nebraska, USA, KPI Ninja faced the challenge of transforming its MVP into a robust, scalable platform. The goal was to meet the growing demands of hospitals and healthcare systems by enhancing daily KPI tracking, improving data visualization, and enabling advanced analytics to drive performance improvements. Our Solution: We spearheaded the upgrade and scaling of KPI Ninja's MVP, focusing on enhancing data processing, improving usability, and adding features tailored to healthcare needs. We implemented a scalable architecture to handle increased data volumes and introduced advanced analytics tools for deeper insights into hospital performance. Process: The project spanned three phases over two years: 1. Upgrade and Scaling: Transitioned the MVP to a scalable architecture, optimizing data handling for real-time tracking and reporting. This included refactoring code, optimizing database queries, and deploying scalable infrastructure. 2. Feature Additions: Added new features in three stages, including enhanced data visualization, predictive analytics, and automated reporting. These were developed in collaboration with end-users to address hospital administrators' and healthcare providers' needs. 3. User Feedback and Iteration: Gathered feedback to refine the platform, deploying regular updates to improve functionality, resolve issues, and enhance the user experience. Results: The upgraded platform supported the growing needs of hospitals and healthcare systems, offering comprehensive KPI tracking and advanced analytics tools. This enabled organizations to measure and improve performance effectively, driving greater adoption across U.S. healthcare systems and earning recognition for its impact. Read More

Company Description: Outside Interactive is an online publisher managing 20+ brands in the outdoor, active, and health and wellness lifestyle spaces. Challenge: Outside Interactive utilized the Iconik cloud-based platform for managing its media and digital assets. Although Iconik offers a robust feature set, its customization capabilities were limited. The company faced challenges in tailoring the platform to its specific workflows and integrating it with less common third-party tools and services. Furthermore, new users found the Iconik platform complex and challenging to navigate, resulting in a steeper learning curve and necessitating more extensive onboarding and training to use the platform effectively. Our Solution: To streamline Outside Interactive's unique workflows and enhance user efficiency on the Iconik platform, we introduced a custom "Send To" functionality. This feature was built on top of the existing Iconik platform and allowed users to quickly and effortlessly send assets to predefined destinations or workflows directly from the Iconik interface. By simplifying the process of moving assets through various workflow stages, the "Send To" function minimized manual steps, reduced errors, and accelerated overall productivity for Iconik users at Outside Interactive. Process: The implementation of the Send To functionality involved creating a user-friendly interface within Iconik, where users could define and select common workflow destinations with just a few clicks. We integrated this functionality with the existing Iconik API, enabling seamless asset transfers to external systems, storage locations, or specific workflow actions. Results: Outside Interactive can now save time by automating repetitive tasks and ensuring that digital assets are consistently routed to the correct processes. This enhancement has significantly improved the overall efficiency and reliability of their workflows on the Iconik platform. Read More

Company Description: Trailways is an online platform for ticketing, rentals, and trip planning for bus travel in the U.S. Challenge: Trailways needed to update their legacy website, ticketing, and rental platform. Their goals included: • Modernizing design • Enhancing user experience • Boosting performance • Optimizing for mobile • Reducing maintenance costs • Improving scalability • Strengthening security Our Solution: We executed a full migration from WordPress and WPEngine to an advanced stack featuring Next.js, Strapi, and AWS. This upgrade delivered better performance, scalability, and flexibility for content management and e-commerce. • Next.js: Used for server-side rendering and seamless frontend integration. • Strapi: A headless CMS for flexible, developer-friendly content management. • AWS: Provided scalable, secure cloud hosting. Process: The migration involved several key steps: • Content Extraction: Extracted and restructured data from WordPress to fit the new architecture. • Frontend Rebuild: Rebuilt the frontend using Next.js, incorporating static generation and API routes to create a fast, responsive, and SEO-friendly website. • Backend Configuration: Configured Strapi as the backend CMS, enabling easy content management and integration with the new frontend. • Infrastructure Deployment: Deployed on AWS, using services like EC2, S3, and RDS for hosting, storage, and database management. Challenges: • Data Integrity and Migration: Ensured seamless transition from WordPress to Next.js, Strapi, and AWS, avoiding data loss or inconsistencies. • Performance and Scalability: Optimized the stack to handle future traffic spikes and business growth, requiring close collaboration between developers, content managers, and IT staff. Results: Our solution significantly improved Trailways' platform performance, scalability, and user experience, positioning them for future growth while enhancing maintainability and reducing operational costs. Read More

Company Description: Uplinq is an automated, AI-enhanced bookkeeping and tax platform designed for startups and SMEs. Challenge:  When Uplinq approached us, they were a startup grappling with several technical challenges. Their platform was built on a fragmented microservice architecture that proved operationally inefficient and difficult to maintain. Furthermore, a significant portion of their operations depended on Google Sheets scripts, which were unreliable and lacked scalability. Uplinq needed a more cohesive architecture, dependable tools, and a broader tech stack to support their business growth. Our Solution:  To address Uplinq's fragmented microservice architecture, we transitioned them to a more unified monolithic structure. To improve scalability and reliability, we replaced their reliance on Google Sheets with a robust centralized database. We also expanded their tech stack to include additional scalable technologies, enhancing the platform's reliability and positioning it for future growth. Process:  We began by conducting a comprehensive analysis of Uplinq's existing platform to identify bottlenecks and inefficiencies. Working closely with their engineering team, we developed a strategic plan to migrate from the microservice architecture to a unified monolithic structure and to replace Google Sheets scripts with a centralized database. Our process included regular code reviews, extensive testing, and iterative improvements to ensure a smooth transition with minimal disruption to ongoing operations. Results: The transition to a unified architecture greatly improved Uplinq's stability and performance. Replacing Google Sheets with a centralized database solved scalability and reliability issues. Expanding their tech stack reduced technical debt and enhanced the platform's capabilities. These improvements streamlined operations, positioned Uplinq for growth and enabled them to scale efficiently while adapting to market demands. Read More

Company Description: FSBO is one of the most popular online listing websites for private home sellers and has historically been the second most visited website for home sales. Challenge: FSBO planned to advertise during Super Bowl LVI and anticipated a significant spike in traffic to their website during and immediately after the commercial. They needed to ensure their site could scale effectively and avoid crashing under the increased load. Our Solution: To prepare FSBO for the expected traffic surge from the Super Bowl ad, we developed a proof-of-concept (PoC) utilizing AWS AppConfig to manage configuration changes in a high-throughput application. Our goal was to ensure that their application could dynamically adapt to sudden traffic spikes and maintain performance without any downtime. AWS AppConfig was chosen for its capability to deploy configurations quickly and safely across distributed environments, allowing us to make real-time adjustments to application behavior in response to the unpredictable load anticipated during the event. Process: Our PoC involved configuring AWS AppConfig to manage critical application parameters such as feature flags, connection timeouts, and rate limits. We integrated AppConfig with their existing infrastructure, enabling real-time updates to these configurations without the need for application redeployments. We conducted extensive load testing to simulate traffic conditions similar to those expected during the Super Bowl, ensuring the system could handle the surge while maintaining optimal performance. Results: Using AWS AppConfig, we quickly adapted FSBO's website during a high-traffic global event. FSBO successfully implemented our solution, ensuring a seamless experience for users during and after the Super Bowl ad. As a result, FSBO's parent company adopted Golang, the language we used, across its entire family of companies. Read More

Company Description: FSBO is an online listing website for private home sellers and has historically been the second most visited website for home sales. Challenge: FSBO was operating on a 20-year-old legacy web application that was sluggish, scaled inefficiently, and was difficult to maintain and improve. They needed a solution to enhance scalability, performance, and developer productivity. Our Solution: To modernize and future-proof their web application, we undertook a comprehensive migration from their existing PHP and Rackspace infrastructure to a modern tech stack consisting of React, Go, and AWS. By transitioning to React for the front end, we ensured a more dynamic and responsive user experience. Go was selected for the backend to provide a high-performance, concurrent server-side solution. AWS was chosen as the hosting environment to leverage its scalable cloud services and global infrastructure. Process: The migration followed a phased approach, beginning with a detailed audit of the existing application to identify key components, data flows, and dependencies.   1. Frontend Rebuild: We rebuilt the front end using React, ensuring the UI remained intuitive and user-friendly while taking advantage of modern web technologies. 2. Backend Migration: We re-implemented the backend logic in Go, allowing us to leverage its efficiency and simplicity for handling concurrent requests. 3. Infrastructure Migration: Finally, we moved the application's infrastructure to AWS, utilizing services such as EC2, RDS, and S3 for hosting, database management, and storage. Results: Our modernization efforts significantly improved FSBO's performance and scalability, while also positioning them to leverage future technological advancements. The new tech stack enhanced the platform's responsiveness, made it easier to scale, and greatly improved developer productivity. Read More

Company Description: Eunimart was a cross-border e-commerce platform designed to help SMEs expand globally by streamlining operations across multiple channels. It integrated omnichannel commerce, supply chain management, and data analytics to facilitate global trade. Objective: Eunimart aimed to create a scalable platform to address cross-border e-commerce challenges such as omnichannel integration, real-time logistics management, and international payment processing. The goal was to empower SMEs to grow globally while minimizing operational friction and costs, with an architecture that could handle high transaction volumes, support expansion, and comply with global trade regulations. Our Solution: We developed an all-in-one platform integrating e-commerce, logistics, and payment systems into a user-friendly interface. It connected e-commerce platforms like Flipkart, Lazada, Amazon, and Etsy, and logistics providers like Delhivery, FedEx, and DHL. Payment gateways such as Axis, RazorPay, Stripe, and PayPal were integrated for seamless international transactions. Process: We used Python and Node.js for backend scalability and PostgreSQL for handling large order volumes. Redis ensured real-time event handling. For the front end, React.js and Next.js created a responsive UI optimized for desktop and mobile. We integrated APIs with e-commerce platforms, logistics, and payment gateways, enabling easy product listing, inventory management, and order processing. Data encryption ensured GDPR compliance. Key Challenges: • Scalability: Ensuring platform growth without performance loss. • API Integrations: Managing diverse payment and logistics providers. • Cross-Border Compliance: Automating customs and regulations. Results: Eunimart onboarded over 5,000 sellers, processing 50,000+ orders monthly. SMEs saw a 50% reduction in shipping costs and a 35% decrease in operational expenses, becoming a leader in cross-border e-commerce by 2020. Read More