Interactive Id

TVPPA

Our company had the privilege of working with Tennessee Valley Public Power Association (TVPPA) through their recent branding update. Their old branding was mainly blues and greys – safe, but not indicative of their current abilities and concentration. TVPPA is a very future-focused company, so our team concentrated on two things at first: tagline and logo. Developing both assets in conjunction with one another, we collaborated with the client’s brand refresh team to create a mark and tagline that clearly communicated TVPPA’s role of facilitating collaboration within the power industry. This process went through multiple rounds of refinement; 4 rounds for the tagline and 5 for the logo. From that starting point, our design team created a full brand guideline, including all design elements needed to speak with a unified visual voice in any project going forward. This included typeface selection, logomark spacing, and colors (primary, secondary, tertiary, and supporting neutrals). Once the client was in possession of their new branding, we moved into peripheral assets, including: social media banners; PowerPoint templates; business collateral such as envelopes, letterhead, and business cards; brochures and folders; print media ads; and email templates. In short, we outfitted their team with brand elements that could meet each of their regular needs for the future. Our experience of working with the TVPPA team was a great one, and we appreciated their openness in communication, willingness to give clear, specific feedback, and desire to achieve an excellent end result. Their involvement was invaluable and we welcome each opportunity to work with them again, as we do whenever they have need of our services.