Panem Digital Agency

1. About the Project: all-in-one synthetic data generation platform headquartered in Amsterdam, Netherlands.  2. Project steps:  Technical audit of the website and recommendations for resolving indexing issues, improving speed, etc. Competitor analysis Keyword research, clustering, and distribution across pages to address the issue of cannibalization Development of a content strategy for the website Creating tasks for writing blog content and optimizing content on existing business pages Development of a link-building strategy 3. Results:  We achieved a significant increase in the site’s visibility from the beginning of cooperation with the client: To understand how organic traffic grew, we compared the periods from January to February and from October to November. The number of impressions increased by 176K – 160% per month for priority keywords, and organic traffic increased by 137% (the number of clicks increased by 3.36K per month) as shown in the screenshot below. Building a content strategy together with the client for growing Blog articles that highlight the company’s expertise and cover informational keywords. With the help of SEO optimized and high-quality content, new and existing articles have taken positions in the TOP-10 in Google search results in the USA without backlinks.  For example, the article “The Top 7 Test Data Management Tools” now ranks in the top 10 for the main keywords in the USA, UK and Netherlands The article “What Is the ROI of Synthetic Data?” now ranks 2 positions for the main keyword in the USA, and 1 position in the Great Britain and Netherlands. The article “The Best Data Anonymization Tools For Privacy Protection Compliance” now ranks in the top 5 for the main keywords in the USA, UK and Netherlands 4. Next steps:  Implementation of the link-building strategy to enhance the website’s authority Working on new content for the blog Expanding the website structure Identifying new directions and growth opportunities Optimizing other priority languages Read More

Education platform The Client: an education platform that specializes in training futue dentists. They offer a broad array of resources and tools that help students gain the knowledge and skills they need to successfully pass their exams and build a career in dentistry. The Niche: EdTech, health, education, educational products, dental training platforms Geo: USA, CA Steps that led to positive results Setting up redirects from four websites to the main website. For two of the websites we are currently creating new pages on the new website. Conducting a technical website audit and providing recommendations for eliminating technical issues Keyword collection for priority DAT (Dental Admission Test) and other (OAT, INBDE, Casper, CDAT, PAT) tests and query clustering Competitor analysis based on priority areas, metrics, and competitive advantages Providing recommendations on improving DAT, OAT, INBDE, Casper, CDAT, and PAT pages Developing a link-building strategy to grow links and writing articles based on competitor analysis  Results achieved Clicks more than doubled:  114,000 clicks vs. 53,300 (before)  Impressions grew almost 5x:  1.26 million vs. 262,000   Blog performance (August spike):  Clicks: 7,120 in August ? up from 986 in July ? Impressions: 206,000 in August ? up from 21,700 in July ? CTR: decreased slightly from4.5% to 3.5% Sharp traffic growth started August 4, 2024 (7,308 organic visitors that day) Read More

About the Project AI-powered software for project resource management. Headquarters: Amsterdam, Netherlands What We Did Phase I: Research & Strategy Conducted a technical SEO audit Analyzed direct and indirect competitors in the niche Analyzed the platforms software features Collected and clustered keywords for landing pages Proposed and implemented an updated site structure Phase II: Content & Site Optimization Created content briefs for commercial landing pages Conducted a full blog audit: Segmented the blog into 3 categories: lead-generating articles, general content, and news Prioritized cleanup of outdated, duplicate, and cannibalizing content Removed low-quality, irrelevant articles Optimized lead-generating blog posts and pushed them to top positions Collected semantics for new articles and filled in missing clusters Created landing pages for industries; updated solution and feature pages Implemented an effective internal linking structure Phase III: Link Building & Continuous Optimization Built backlinks to landing pages via outreach Acquired crowd-sourced backlinks for high-priority blog content Delivered monthly updates to existing articles and new content briefs Prepared briefs for new landing pages SEO Results Traffic Growth Consistent organic traffic growth throughout the promotion period +20% increase in organic traffic. Growth in impressions, CTR, and average keyword positions Top-10 Rankings Achieved. Core commercial landing pages reached Top-10 positions. Lead-generating blog posts also rose to the top positions. Conversion Results +30% conversion growth Conclusions A well-executed SEO strategy significantly increased both the volume and quality of leads for the project. Targeted traffic growth helped boost customer engagement and brand loyalty.The key success factor? Synergy between Panems SEO team and the clients marketing department, characterized by clear communication, defined responsibilities, and a deep understanding of the business. Read More

About the Client The client is an aesthetic clinic based in Vancouver, Canada, offering a wide range of professional skincare and cosmetic treatments. Services Provided: SEO optimization, technical audit, link building, Local SEO Services Campaign Duration: July 1, 2024 - Ongoing Strategy & Execution 1. Niche & Competitor Analysis We researched the local aesthetic services market in-depth and analyzed competitor websites to identify content gaps and strategic opportunities. 2. Keyword Mapping & Semantic Clustering Relevant commercial and local search queries were identified and grouped to inform the sites structure and content roadmap. 3. Technical SEO Fixes We addressed key technical issues to improve crawlability, performance, and on-page SEO elements despite platform limitations. 4. Content Optimization Service pages were rewritten using SEO best practices, and meta titles and descriptions were updated to improve CTR and relevance. 5. Link Building Strategy A custom link-building plan was gradually developed to increase domain authority through relevant and trustworthy external sources. Results Significant Gains in Organic Traffic In just 4.5 months - Clicks increased from 387 to 648  a 68% jump Impressions rose from 3.6K to 11.6K  a 3x improvement in visibility. Keyword Performance Core service pages reached top positions for both local and general keywords. Ranking improvements directly translated into more relevant traffic and increased appointment requests. Business Impact Stronger Online Visibility Higher Organic Traffic Improved Keyword Rankings Increase in Bookings Boosted Site Authority Cost-Effective Strategy Conclusion This case demonstrates how a focused SEO strategy, tailored to a limited budget and platform-specific challenge, can drive substantial growth in a competitive service market. For aesthetic clinics and local service providers, smart SEO isnt just about rankingsits a powerful lever for tangible business results. Read More

The Client. A company offering an online email signature generator that helps create professional and branded email signatures for Gmail, Outlook, Apple Mail, Thunderbird, and Office 365 clients. The Niche. Creating online email signatures for small businesses, entrepreneurs, and industry leaders. Our Task. Set up and launch effective online advertising targeted at SMB representatives and test several strategies using a limited budget. The Goals. Identify the most efficient type of campaign that could secure a steady flow of orders and leads. The Problems. Intense competition for ad impressions and on the market in general, high cost-per-click, limited advertising budget, and the need to identify relevant audiences. Project Period. May 2022 — now. CASE DESCRIPTION In highly competitive industries, company marketers can easily spend a lot of time and money trying to generate qualified leads from Google Ads. This case demonstrates how IT companies can get relevant leads using Google Ads at a lower price by targeting specific audiences and taking into account competitors when setting up advertising campaigns. We got a limited budget from the client for the first month of the project, so we decided to focus on campaigns and targeting a specific audience. DISPLAY ADS This is advertising on Google partner sites. We targeted ads at interested audiences, interested customers, competitors' audiences, and specific audiences using keywords. We received 18 conversions with an average cost-per-conversion of $21.23. Then we analyzed which ad groups had been the most effective and extended their audiences. Additionally, we stopped ad groups that drove the least conversions. 2. CAMPAIGNS BASED ON COMPETITOR WEBSITES At the start of the project, we performed an in-depth analysis of competitor sites and the value of their offers. We also analyzed their advertising, semantics, and ad copies. We selected competitor sites closest to our client's product typology and created a separate Search campaign for them. We categorized ads into different ad groups based on the brand queries of competitor sites. We received 24 conversions (Sign up) with the average cost per conversion of $14.34. We analyzed the effectiveness of all groups we created based on competitors and stopped the ones that generated a large amount of traffic to the site but did not bring any conversions. We also analyzed the device type and demographics data (age, gender) to adjust bids within active campaigns. Since we managed to achieve remarkable results after the first month of advertising with a limited budget, a larger budget was allocated for the next month, which allowed us to expand the audience reach of active campaigns as well as to plan the launch of additional directions. CONCLUSIONS AND RECOMMENDATIONS In many areas of IT, the competition and CPCs in Google Ads are very high. The cost of a single click can reach tens of dollars. Before launching any advertising activities, it is worth examining the market in advance and analyzing your competitors’ advertising efforts. It’s possible to launch ad campaigns even with a relatively low advertising budget; the main thing is to carefully select the campaign type and audiences to target. Read More

Google Ads for Women’s Alcohol Treatment Center in California, USA The Client: addiction treatment center for women located on the picturesque hills near Asheville, North Carolina. The Niche: female-specific addiction treatment. Our Task: set up and launch advertising targeted at women aged 35 to 65, belonging to the upper class and having a high financial status; select optimal types of advertising campaigns and audiences; test the ads for possible blocking by the Google moderation system. The Goals: launch the project without getting banned; increase the number of clients turning to the clinic for “treatment of alcoholism in women" and “treatment of addictions in women Read More

HOW WE MANAGED TO REDUCE COST PER LEAD BY 30% FOR PIZZA DELIVERY IN TWO MONTHS OF THE WAR The client: in November 2021, a new client contacted us. The client was about to launch a new pizza delivery service in Ivano-Frankivsk. They needed assistance with setting up an advertising campaign that would help the audience get aware of the new brand, get interested in it, as well as drive orders and new customers. The Niche: pizza delivery service. Our Task: get into the food delivery market, declare a brand, and enter the competition for customers. The Goals: set up effective contextual advertising, embrace all possible advertising platforms, attract target audiences, ensure a successful start for the business, and maintain its growth. Problems To Solve: pizza delivery is an intensely competitive niche. There are many well-established companies with high trust ratings, making it challenging for new, unknown businesses to enter the market and stay there.  ADVERTISING BEFORE THE WAR 1.1. MARKET ANALYSIS We started with analyzing active competitors on the market and evaluating their effectiveness, advertising, offers, and promotions. This is important to make sure we are one step ahead — knowing what competitors offer and what they do to attract the attention of potential customers, we have the opportunity to come up with our unique offer, which is no less valuable but even more attractive. 1.2. PLANNING ADVERTISING CAMPAIGNS We decided to set up the following campaigns: search campaign targeted at the city of Ivano-Frankivsk brand advertising (to stimulate the interest in the previously launched radio ads about the new pizza delivery service) display ads aimed at branding, brand awareness, and generating trust and interest of the audience. 1.3. LAUNCHING CAMPAIGNS On the client’s approving the advertising budget, we chose the initial bid strategies (Maximize Clicks for the main campaigns, Manual CPC Bidding for branding campaigns). We launched campaigns and watched as they progressed.  1.4. OPTIMIZATION Starting from the second month of the project, we focused on search advertising, grouping campaigns according to the frequency of queries. Once in two weeks, we changed creatives with new offers and promotions in display ads. Additionally, we set up video ads to reach out to new audiences on YouTube. 2. WARTIME ADVERTISING When the full-scale invasion of Russia into Ukraine started, all advertising activities were immediately stopped. At that time, it was unknown when and how business activities would resume and whether they would be relevant. After a month of the war, when many people from the central and southeastern regions of the country fled to the west of Ukraine, it became clear that the business had to work to support the country’s economy. Ivano-Frankivsk was one of those cities that actively welcomed guests. Our client decided to try to resume the work and launch a test campaign to check the loyalty and readiness of the audiences. 2.1 MARKET CHANGES ANALYSIS We conducted market research, looking into how restaurants and food delivery services were resuming their advertising activities. We noticed an interesting trend: if earlier 75% of queries in Ivano-Frankivsk were exclusively in Ukrainian, since the beginning of the war, the ratio between queries in Ukrainian and Russian had changed to 60/40. 2.2. RE-LAUNCH OF ADVERTISING CAMPAIGNS We planned the following types of advertising: search advertising in Ukrainian search advertising in Russian brand advertising display advertising video ads discovery ads local advertising suggesting customer pick-up We gathered Ukrainian and Russian queries, categorized them into separate groups, and created ad copies featuring those queries. In display and video advertising campaigns, we segmented audiences according to their interests and keywords, Ukrainian and Russian separately, placing the accent on the support of Ukraine and trust in the Ukrainian military.  CONCLUSIONS AND RECOMMENDATIONS Businesses shouldn’t stop working even during wartime. Before planning any advertising activities, it is worth analyzing the market, market trends, and public sentiment. Also, it is worth considering all additional factors and the competitors’ unique selling propositions. In the case of advertising a pizza delivery service, we benefited a lot from taking into account the language factor and the patriotic sentiment of the population. We analyzed the demographic charts, which allowed us to create a new, more precise buyer persona and use it at the next stage of optimization.  Read More